{"id":75414,"date":"2024-05-30T17:26:29","date_gmt":"2024-05-30T15:26:29","guid":{"rendered":"https:\/\/aton.com\/tecnologie-moda-the-source\/"},"modified":"2025-08-19T09:28:03","modified_gmt":"2025-08-19T07:28:03","slug":"technologies-fashion-the-source","status":"publish","type":"post","link":"https:\/\/aton.com\/en\/technologies-fashion-the-source\/","title":{"rendered":"Discover the best technologies for the fashion supply chain"},"content":{"rendered":"<p>Often, to see different technologies in action, one has to travel across Europe.<br \/>\nAt <strong>THE SOURCE<\/strong>, the <a href=\"https:\/\/aton.com\/en\/the-source-experience-room-rfid-nft\/\" target=\"_blank\" rel=\"noopener\">Experience Room<\/a> set in the beautiful surroundings of the Euganean Hills in Torreglia, near Padua, <strong>you can relive in just a few hours the entire journey of a clothing item<\/strong> \u2014 from its <strong>creation,<\/strong> through the <strong>distribution channel,<\/strong> to the <strong>store<\/strong> and the <strong>end consumer.<\/strong><\/p>\n<p>Observing each stage up close allows us to understand how, thanks to the best technologies available on the market, it is possible to <strong>optimise processes, shorten lead times<\/strong>, <strong>increase sales<\/strong>, <a href=\"https:\/\/aton.com\/en\/clothing-rfid-traceability-and-fight-against-grey-markets-never-go-out-of-fashion\/\" target=\"_blank\" rel=\"noopener\"><strong>combat the grey market<\/strong><\/a>, and <strong>create a unique and seamless shopping experience<\/strong>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-72390 aligncenter\" src=\"https:\/\/aton.com\/wp-content\/uploads\/2024\/05\/Total-Export_The-Source-72dpi@Mion_07.07.22\u00a9SC-7581.jpg\" alt=\"THE SOURCE - Le tecnologie per la moda\" width=\"948\" height=\"677\" srcset=\"https:\/\/aton.com\/wp-content\/uploads\/2024\/05\/Total-Export_The-Source-72dpi@Mion_07.07.22\u00a9SC-7581.jpg 1920w, https:\/\/aton.com\/wp-content\/uploads\/2024\/05\/Total-Export_The-Source-72dpi@Mion_07.07.22\u00a9SC-7581-1536x1097.jpg 1536w\" sizes=\"auto, (max-width: 948px) 100vw, 948px\" \/><\/p>\n<p>What we have observed two years after the creation of <a href=\"https:\/\/aton.com\/en\/the-source-politecnico-milano\/\" target=\"_blank\" rel=\"noopener\">THE SOURCE<\/a> is that the platform \u2014 which brings together all the available technologies and the data collected throughout the clothing item\u2019s journey along the supply chain \u2014 enables sales directors, marketing managers, IT and supply chain managers, as well as other stakeholders, to sit around the same table and find answers to both expressed and latent needs. Technologies that are now well established, such as <a href=\"https:\/\/aton.com\/en\/solution\/rfid\/\" target=\"_blank\" rel=\"noopener\">RFID<\/a> and <a href=\"https:\/\/aton.com\/en\/computer-vision-and-augmented-reality-retail\/\" target=\"_blank\" rel=\"noopener\">QR codes<\/a>, when applied correctly, can significantly <strong>improve<\/strong> <strong>operational and sales performance<\/strong>, <strong>enhance customer service<\/strong>, and <strong>strengthen brand image<\/strong>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-72433 alignleft\" src=\"https:\/\/aton.com\/wp-content\/uploads\/2024\/05\/Total-Export_The-Source-72dpi@Mion_07.07.22\u00a9SC-8072.jpg\" alt=\"THE SOURCE - Inventario Aton\" width=\"220\" height=\"330\" srcset=\"https:\/\/aton.com\/wp-content\/uploads\/2024\/05\/Total-Export_The-Source-72dpi@Mion_07.07.22\u00a9SC-8072.jpg 1067w, https:\/\/aton.com\/wp-content\/uploads\/2024\/05\/Total-Export_The-Source-72dpi@Mion_07.07.22\u00a9SC-8072-1024x1536.jpg 1024w\" sizes=\"auto, (max-width: 220px) 100vw, 220px\" \/><\/p>\n<p>How? By <strong>tracking,<\/strong> in near real time, <strong>every significant movement of the cloyhing item <\/strong>(shipment to distributors, receipt in store, fitting room passages, point-of-sale transactions\u2026) and by interpreting, through the use of <a href=\"https:\/\/aton.com\/en\/artificial-intelligence-retail-transformation\/\" target=\"_blank\" rel=\"noopener\">AI<\/a>, the vast amount of data collected.<\/p>\n<p>For example, having evidence that a clothing item has been tried on several times in the fitting room but never purchased may indicate a sizing or fit issue, suggesting improvements for future collections. Quickly and automatically knowing the actual stock levels in the warehouse or within the store allows orders and replenishment to be organised more effectively. Identifying whether a clothing item is in the wrong distribution channel makes it possible to enforce commercial agreements and safeguard the brand\u2019s image.<\/p>\n<p>These are just a few quick examples of the benefits that can be achieved with the right mix of applications and traceability technologies. By booking a visit to THE SOURCE, you can experience these first-hand and discover many others tailored to your business.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-72430 aligncenter\" src=\"https:\/\/aton.com\/wp-content\/uploads\/2024\/05\/DSC1319.jpg\" alt=\"THE SOURCE tracciabilit\u00e0\" width=\"805\" height=\"537\" srcset=\"https:\/\/aton.com\/wp-content\/uploads\/2024\/05\/DSC1319.jpg 1920w, https:\/\/aton.com\/wp-content\/uploads\/2024\/05\/DSC1319-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 805px) 100vw, 805px\" \/><\/p>\n<p>At THE SOURCE, topics such as <strong>omnichannel sales<\/strong>, <strong>connectivity,<\/strong> and <strong>business continuity<\/strong> are also addressed, thanks to EMM systems and a multilingual Service Desk providing services that cover the entire lifecycle of a store.<\/p>\n<p>This project was born from the collaboration between A<strong>t<\/strong>on, <a href=\"https:\/\/www.mion.com\/en\/\" target=\"_blank\" rel=\"noopener\"><strong>Mion<\/strong><\/a> and <strong><a href=\"https:\/\/mioo.tech\/\" target=\"_blank\" rel=\"noopener\">Mioo<\/a><\/strong>, bringing together <a href=\"https:\/\/aton.com\/en\/the-source-partners-interview\/\" target=\"_blank\" rel=\"noopener\">established and <strong>experienced partners<\/strong><\/a> in the <a href=\"https:\/\/aton.com\/en\/sectors\/fashion\/\" target=\"_blank\" rel=\"noopener\">fashion market<\/a>: <a href=\"https:\/\/aton.com\/en\/partners\/axon-micrelec\/\" target=\"_blank\" rel=\"noopener\">Axon Micrelec<\/a>, Cegid, <a href=\"https:\/\/setera.com\/\" target=\"_blank\" rel=\"noopener\">Setera<\/a>, <a href=\"https:\/\/aton.com\/en\/partners\/soti\/\" target=\"_blank\" rel=\"noopener\">Soti<\/a>, and <a href=\"https:\/\/aton.com\/en\/partners\/zebra\/\" target=\"_blank\" rel=\"noopener\">Zebra Technologies<\/a> (listed strictly in alphabetical order).<\/p>\n<p><strong><div class=\"custom_button\"><a href=\"https:\/\/aton.com\/en\/contact\/\" class=\"dropbtn mx-auto _slim\" title=\"Book your immersive experience at THE SOURCE\" target=\"\" ><div class=\"dropbtn_content\">Book your immersive experience at THE SOURCE<\/div><div class=\"dropbtn_drop\"><i class=\"sn_sprite _button_drop \"><svg viewBox=\"0 0 147 64\"><use xlink:href=\"\/wp-content\/themes\/aton\/assets\/images\/icons.svg#button-drop\" \/><\/svg><\/i><\/div><div class=\"dropbtn_spacer\"><\/div><\/a><\/div><\/strong><\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/company\/aton-s.p.a.\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-49188\" src=\"https:\/\/aton.com\/wp-content\/uploads\/2023\/05\/linkedin-1-1.png\" alt=\"linkedin-icon-img\" width=\"30\" height=\"30\" \/><\/a> <a href=\"https:\/\/www.instagram.com\/atonspasocietabenefit\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-49191\" src=\"https:\/\/aton.com\/wp-content\/uploads\/2023\/05\/instagram-2-1.png\" alt=\"instagram-icon-img\" width=\"30\" height=\"30\" \/><\/a> <a href=\"https:\/\/www.facebook.com\/aton.spa\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-49194\" src=\"https:\/\/aton.com\/wp-content\/uploads\/2023\/05\/facebook-1-1.png\" alt=\"facebook-icon-img\" width=\"30\" height=\"30\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Often, to see different technologies in action, one has to travel across Europe. At THE SOURCE, the Experience Room set in the beautiful surroundings of the Euganean Hills in Torreglia, near Padua, you can relive in just a few hours the entire journey of a clothing item \u2014 from its creation, through the distribution channel, [&hellip;]<\/p>\n","protected":false},"author":15,"featured_media":72387,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false},"class_list":["post-75414","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","keyword-retail-management-en","keyword-rfid-en","keyword-sales-en","keyword-tech-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Discover the best technologies for the fashion supply chain - Aton<\/title>\n<meta name=\"description\" content=\"Experience the best technologies for fashion: visit THE SOURCE to discover the potential of garment traceability!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/aton.com\/en\/technologies-fashion-the-source\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Discover the best technologies for the fashion supply chain - 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