{"id":75342,"date":"2024-02-15T16:42:02","date_gmt":"2024-02-15T15:42:02","guid":{"rendered":"https:\/\/aton.com\/tentata-vendita-caffe\/"},"modified":"2025-11-10T12:26:55","modified_gmt":"2025-11-10T11:26:55","slug":"coffee-van-or-direct-sales","status":"publish","type":"post","link":"https:\/\/aton.com\/en\/coffee-van-or-direct-sales\/","title":{"rendered":"Van sales or direct sales in the coffee market?"},"content":{"rendered":"

An ever-evolving sector, where technology plays an increasingly important role<\/strong><\/h2>\n

The Italian coffee industry<\/strong> is a significant sector both nationally and internationally. In Italy, around one thousand companies<\/strong> operate in the coffee sector, spread across all regions of the country. These businesses directly employ approximately 7,000 people<\/strong> and generated a turnover of about \u20ac5 billion<\/strong> in 2022. Of this, \u20ac2.2 billion came from export sales and \u20ac2.8 billion from domestic market sales. The total volume of roasted coffee to be transformed into hot beverages in 2022 can be estimated at around 231 million kg<\/strong>, representing growth of approximately 3%<\/strong> compared to 2021 (Source: Coffitalia Yearbook<\/a>).<\/p>\n

In this context, what are the most common sales methods? Van sales or pre-sales?<\/p>\n

In the coffee world, are we talking about van sales or pre-sales?<\/strong><\/h2>\n

There is no single answer \u2014 it depends on the process<\/strong> and the distribution model<\/strong> adopted by the specific company producing and distributing coffee.<\/p>\n

From our experience with numerous clients operating in this sector in Italy and across Southern Europe, the van sales<\/strong> model is widely used, often complemented and integrated with pre-sales<\/strong> and store accounting<\/strong>.<\/p>\n

What scenarios and opportunities does modern van selling offer?<\/strong><\/h2>\n

The transition towards modern van selling<\/strong> in the coffee sector opens up a range of interesting and advantageous scenarios for companies in the industry. Here are some of the main features and benefits:<\/p>\n