{"id":75315,"date":"2025-04-08T09:47:53","date_gmt":"2025-04-08T07:47:53","guid":{"rendered":"https:\/\/aton.com\/aton-cegid\/"},"modified":"2025-10-02T10:30:16","modified_gmt":"2025-10-02T08:30:16","slug":"aton-cegid","status":"publish","type":"post","link":"https:\/\/aton.com\/en\/aton-cegid\/","title":{"rendered":"Aton &#038; Cegid: the alliance redefining the retail experience in the fashion world"},"content":{"rendered":"<p>In <a href=\"https:\/\/aton.com\/en\/sectors\/fashion\/\" target=\"_blank\" rel=\"noopener\">fashion retail<\/a>, every detail matters \u2013 an outfit in the shop window, a smile for the customer\u2026 and a till that works first time. But when technology stops working, the shopping experience falters. That\u2019s exactly why <a href=\"https:\/\/aton.com\/en\/partners\/cegid-platinum-partner-aton\/\" target=\"_blank\" rel=\"noopener\">Aton and Cegid have joined forces<\/a>.<\/p>\n<p>A partnership created to <strong>ensure operational continuity<\/strong> and <strong>outstanding performance<\/strong> in the stores of the world\u2019s most iconic fashion brands. From inventory management to sales, right through to in-store assistance, today more than ever <a href=\"https:\/\/aton.com\/en\/fashion-retail-assistance\/\" target=\"_blank\" rel=\"noopener\">it\u2019s the support that makes the difference<\/a>.<\/p>\n<h2><strong>Cegid: the technology partner for leading brands<\/strong><\/h2>\n<p>A global leader in retail management solutions, <strong><a href=\"https:\/\/www.cegid.com\/global\/\" target=\"_blank\" rel=\"noopener\">Cegid<\/a><\/strong> is the go-to partner for over <strong>1,000 brands<\/strong> and <strong>70,000 stores in 75 countries<\/strong>. Its cloud-based platform enables seamless orchestration of omnichannel experiences, optimising in-store operations and enhancing the customer journey.<\/p>\n<p>Among the most valued features of <strong>Cegid Retail<\/strong> are:<\/p>\n<ul>\n<li>Omnichannel management and mobile POS<\/li>\n<li>Advanced CRM and clienteling<\/li>\n<li>Merchandising and inventory control<\/li>\n<li>Assisted selling tools<\/li>\n<li>Global fulfilment<\/li>\n<\/ul>\n<p>An ecosystem designed for those who don\u2019t want to miss a single sale in their store. Just ask names like <strong>Havaianas,<\/strong> <strong>Paul Smith<\/strong> and <strong>Furla<\/strong> \u2013 to name but a few.<\/p>\n<p><strong><div class=\"custom_button\"><a href=\"https:\/\/aton.com\/en\/cegid-retail\/\" class=\"dropbtn mx-auto _slim\" title=\"Discover Cegid Retail\" target=\"\" ><div class=\"dropbtn_content\">Discover Cegid Retail<\/div><div class=\"dropbtn_drop\"><i class=\"sn_sprite _button_drop \"><svg viewBox=\"0 0 147 64\"><use xlink:href=\"\/wp-content\/themes\/aton\/assets\/images\/icons.svg#button-drop\" \/><\/svg><\/i><\/div><div class=\"dropbtn_spacer\"><\/div><\/a><\/div><\/strong><\/p>\n<h2><strong>Aton: the first Cegid partner in Italy<\/strong><\/h2>\n<p>But what happens when something goes wrong? When the POS freezes on Christmas Eve or the receipt won\u2019t print during Black Friday?<\/p>\n<p>That\u2019s when our <a href=\"https:\/\/aton.com\/en\/ai-global-store-assistant\/\" target=\"_blank\" rel=\"noopener\"><strong>multilingual Service Desk<\/strong><\/a> steps in \u2013 <strong>the first and only point of contact for thousands of Cegid systems<\/strong> active across Europe. A team of<strong> over 100 ICT professionals<\/strong>, trained to speak the shop assistant\u2019s language and resolve any issue quickly and effectively.<\/p>\n<h2>How Aton supports fashion retailers<\/h2>\n<ul>\n<li>Provides on-site support for new store openings<\/li>\n<li>Resolves software and hardware issues with full end-to-end responsibility<\/li>\n<li>Offers assistance on the main retail platforms in the market<\/li>\n<li>Supports<strong> over 25,000 users in 14 languages<\/strong>, managing <strong>more than<\/strong> <strong>300,000 tickets<\/strong><\/li>\n<li>Works alongside clients with<strong> ITIL-certified Service Managers<\/strong>, ready to monitor SLAs and suggest ongoing improvements<\/li>\n<\/ul>\n<p>And above all, <strong>Aton listens<\/strong> \u2013 because behind every call there\u2019s a person, not just a technical issue.<\/p>\n<p><strong><div class=\"custom_button\"><a href=\"https:\/\/aton.com\/en\/contact\/\" class=\"dropbtn mx-auto _slim\" title=\"Discover more about our services for fashion retail\" target=\"\" ><div class=\"dropbtn_content\">Discover more about our services for fashion retail<\/div><div class=\"dropbtn_drop\"><i class=\"sn_sprite _button_drop \"><svg viewBox=\"0 0 147 64\"><use xlink:href=\"\/wp-content\/themes\/aton\/assets\/images\/icons.svg#button-drop\" \/><\/svg><\/i><\/div><div class=\"dropbtn_spacer\"><\/div><\/a><\/div><\/strong><\/p>\n<h2><strong>Aton &amp; Cegid: omnichannel support included<\/strong><\/h2>\n<p>Talking about omnichannel today is a must. But truly living it means providing support anytime, anywhere, on every channel. For us, assistance in fashion retail is a matter of <strong>empathy<\/strong> \u2013 stepping into the shoes of those on the shop floor, understanding the context, and responding with tailor-made solutions.<\/p>\n<p><strong>The result<\/strong>?<\/p>\n<ul>\n<li>A seamless shopping experience across every channel<\/li>\n<li>Sales staff focused on the customer<\/li>\n<li>IT teams freed from repetitive tasks<\/li>\n<li>Operational continuity guaranteed 365 days a year<\/li>\n<\/ul>\n<p><strong><div class=\"custom_button\"><a href=\"https:\/\/aton.com\/en\/contact\/\" class=\"dropbtn mx-auto _slim\" title=\"Contact us to learn more about our Service Desk\" target=\"\" ><div class=\"dropbtn_content\">Contact us to learn more about our Service Desk<\/div><div class=\"dropbtn_drop\"><i class=\"sn_sprite _button_drop \"><svg viewBox=\"0 0 147 64\"><use xlink:href=\"\/wp-content\/themes\/aton\/assets\/images\/icons.svg#button-drop\" \/><\/svg><\/i><\/div><div class=\"dropbtn_spacer\"><\/div><\/a><\/div><\/strong><\/p>\n<h2><strong>THE SOURCE: where technology meets fashion<\/strong><\/h2>\n<p>Want to experience first-hand how innovation is applied to fashion retail?<\/p>\n<p>Visit\u00a0<a href=\"https:\/\/aton.com\/en\/technologies-fashion-the-source\/\" target=\"_blank\" rel=\"noopener\">THE SOURCE<\/a>, our <strong>experience room<\/strong> in the Padua area, set in the heart of the Euganean Hills. A journey that retraces the entire life of a garment \u2013 from creation to checkout \u2013 showing how the most advanced technologies (RFID, AI, mobile POS, and more) enhance operations, boost sales, and strengthen brand reputation.<\/p>\n<p>Here you\u2019ll also see Cegid technology and Aton support in action. Because omnichannel is not just an abstract concept \u2013 it\u2019s a reality to be lived.<\/p>\n<p><strong><div class=\"custom_button\"><a href=\"https:\/\/aton.com\/en\/contact\/\" class=\"dropbtn mx-auto _slim\" title=\"Book your visit to THE SOURCE\" target=\"\" ><div class=\"dropbtn_content\">Book your visit to THE SOURCE<\/div><div class=\"dropbtn_drop\"><i class=\"sn_sprite _button_drop \"><svg viewBox=\"0 0 147 64\"><use xlink:href=\"\/wp-content\/themes\/aton\/assets\/images\/icons.svg#button-drop\" \/><\/svg><\/i><\/div><div class=\"dropbtn_spacer\"><\/div><\/a><\/div><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In fashion retail, every detail matters \u2013 an outfit in the shop window, a smile for the customer\u2026 and a till that works first time. But when technology stops working, the shopping experience falters. That\u2019s exactly why Aton and Cegid have joined forces. A partnership created to ensure operational continuity and outstanding performance in the [&hellip;]<\/p>\n","protected":false},"author":15,"featured_media":76282,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false},"class_list":["post-75315","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","keyword-service-desk-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Aton &amp; Cegid: the perfect match for fashion retail success - Aton<\/title>\n<meta name=\"description\" content=\"The Aton\u2013Cegid alliance \u2013 born to ensure operational continuity and excellent performance in the stores of the world\u2019s most iconic fashion brands.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/aton.com\/en\/aton-cegid\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Aton &amp; Cegid: the perfect match for fashion retail success - Aton\" \/>\n<meta property=\"og:description\" content=\"The Aton\u2013Cegid alliance \u2013 born to ensure operational continuity and excellent performance in the stores of the world\u2019s most iconic fashion brands.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/aton.com\/en\/aton-cegid\/\" \/>\n<meta property=\"og:site_name\" content=\"Aton\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/aton.spa\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-04-08T07:47:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-02T08:30:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/aton.com\/wp-content\/uploads\/2025\/04\/Banner-articoli-sito-6.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Giulia\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Giulia\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/aton.com\/en\/aton-cegid\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/aton.com\/en\/aton-cegid\/\"},\"author\":{\"name\":\"Giulia\",\"@id\":\"https:\/\/aton.com\/#\/schema\/person\/068806d8e72fb4663f061e6cb07b6bfa\"},\"headline\":\"Aton &#038; Cegid: the alliance redefining the retail experience in the fashion world\",\"datePublished\":\"2025-04-08T07:47:53+00:00\",\"dateModified\":\"2025-10-02T08:30:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/aton.com\/en\/aton-cegid\/\"},\"wordCount\":602,\"publisher\":{\"@id\":\"https:\/\/aton.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/aton.com\/en\/aton-cegid\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/aton.com\/wp-content\/uploads\/2025\/04\/Banner-articoli-sito-6.png\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/aton.com\/en\/aton-cegid\/\",\"url\":\"https:\/\/aton.com\/en\/aton-cegid\/\",\"name\":\"Aton & Cegid: the perfect match for fashion retail success - Aton\",\"isPartOf\":{\"@id\":\"https:\/\/aton.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/aton.com\/en\/aton-cegid\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/aton.com\/en\/aton-cegid\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/aton.com\/wp-content\/uploads\/2025\/04\/Banner-articoli-sito-6.png\",\"datePublished\":\"2025-04-08T07:47:53+00:00\",\"dateModified\":\"2025-10-02T08:30:16+00:00\",\"description\":\"The Aton\u2013Cegid alliance \u2013 born to ensure operational continuity and excellent performance in the stores of the world\u2019s most iconic fashion brands.\",\"breadcrumb\":{\"@id\":\"https:\/\/aton.com\/en\/aton-cegid\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/aton.com\/en\/aton-cegid\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/aton.com\/en\/aton-cegid\/#primaryimage\",\"url\":\"https:\/\/aton.com\/wp-content\/uploads\/2025\/04\/Banner-articoli-sito-6.png\",\"contentUrl\":\"https:\/\/aton.com\/wp-content\/uploads\/2025\/04\/Banner-articoli-sito-6.png\",\"width\":1920,\"height\":1080,\"caption\":\"Aton & Cegid: the alliance redefining the retail experience in the fashion world\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/aton.com\/en\/aton-cegid\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/aton.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Aton &#038; Cegid: the alliance redefining the retail experience in the fashion world\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/aton.com\/#website\",\"url\":\"https:\/\/aton.com\/\",\"name\":\"Aton\",\"description\":\"Accompagniamo la tua azienda verso la trasformazione digitale sostenibile\",\"publisher\":{\"@id\":\"https:\/\/aton.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/aton.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/aton.com\/#organization\",\"name\":\"Aton S.p.A. Societ\u00e0 Benefit\",\"url\":\"https:\/\/aton.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/aton.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/aton.com\/wp-content\/uploads\/2022\/03\/aton_logo.png\",\"contentUrl\":\"https:\/\/aton.com\/wp-content\/uploads\/2022\/03\/aton_logo.png\",\"width\":295,\"height\":171,\"caption\":\"Aton S.p.A. Societ\u00e0 Benefit\"},\"image\":{\"@id\":\"https:\/\/aton.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/aton.spa\/\",\"https:\/\/www.linkedin.com\/company\/aton-s.p.a.\",\"https:\/\/www.instagram.com\/atonspasocietabenefit\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/aton.com\/#\/schema\/person\/068806d8e72fb4663f061e6cb07b6bfa\",\"name\":\"Giulia\",\"url\":\"https:\/\/aton.com\/en\/author\/giulia-smeazzettoaton-com\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Aton & Cegid: the perfect match for fashion retail success - Aton","description":"The Aton\u2013Cegid alliance \u2013 born to ensure operational continuity and excellent performance in the stores of the world\u2019s most iconic fashion brands.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/aton.com\/en\/aton-cegid\/","og_locale":"en_US","og_type":"article","og_title":"Aton & Cegid: the perfect match for fashion retail success - Aton","og_description":"The Aton\u2013Cegid alliance \u2013 born to ensure operational continuity and excellent performance in the stores of the world\u2019s most iconic fashion brands.","og_url":"https:\/\/aton.com\/en\/aton-cegid\/","og_site_name":"Aton","article_publisher":"https:\/\/www.facebook.com\/aton.spa\/","article_published_time":"2025-04-08T07:47:53+00:00","article_modified_time":"2025-10-02T08:30:16+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/aton.com\/wp-content\/uploads\/2025\/04\/Banner-articoli-sito-6.png","type":"image\/png"}],"author":"Giulia","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Giulia","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/aton.com\/en\/aton-cegid\/#article","isPartOf":{"@id":"https:\/\/aton.com\/en\/aton-cegid\/"},"author":{"name":"Giulia","@id":"https:\/\/aton.com\/#\/schema\/person\/068806d8e72fb4663f061e6cb07b6bfa"},"headline":"Aton &#038; Cegid: the alliance redefining the retail experience in the fashion world","datePublished":"2025-04-08T07:47:53+00:00","dateModified":"2025-10-02T08:30:16+00:00","mainEntityOfPage":{"@id":"https:\/\/aton.com\/en\/aton-cegid\/"},"wordCount":602,"publisher":{"@id":"https:\/\/aton.com\/#organization"},"image":{"@id":"https:\/\/aton.com\/en\/aton-cegid\/#primaryimage"},"thumbnailUrl":"https:\/\/aton.com\/wp-content\/uploads\/2025\/04\/Banner-articoli-sito-6.png","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/aton.com\/en\/aton-cegid\/","url":"https:\/\/aton.com\/en\/aton-cegid\/","name":"Aton & Cegid: the perfect match for fashion retail success - Aton","isPartOf":{"@id":"https:\/\/aton.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/aton.com\/en\/aton-cegid\/#primaryimage"},"image":{"@id":"https:\/\/aton.com\/en\/aton-cegid\/#primaryimage"},"thumbnailUrl":"https:\/\/aton.com\/wp-content\/uploads\/2025\/04\/Banner-articoli-sito-6.png","datePublished":"2025-04-08T07:47:53+00:00","dateModified":"2025-10-02T08:30:16+00:00","description":"The Aton\u2013Cegid alliance \u2013 born to ensure operational continuity and excellent performance in the stores of the world\u2019s most iconic fashion brands.","breadcrumb":{"@id":"https:\/\/aton.com\/en\/aton-cegid\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/aton.com\/en\/aton-cegid\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/aton.com\/en\/aton-cegid\/#primaryimage","url":"https:\/\/aton.com\/wp-content\/uploads\/2025\/04\/Banner-articoli-sito-6.png","contentUrl":"https:\/\/aton.com\/wp-content\/uploads\/2025\/04\/Banner-articoli-sito-6.png","width":1920,"height":1080,"caption":"Aton & Cegid: the alliance redefining the retail experience in the fashion world"},{"@type":"BreadcrumbList","@id":"https:\/\/aton.com\/en\/aton-cegid\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/aton.com\/en\/"},{"@type":"ListItem","position":2,"name":"Aton &#038; Cegid: the alliance redefining the retail experience in the fashion world"}]},{"@type":"WebSite","@id":"https:\/\/aton.com\/#website","url":"https:\/\/aton.com\/","name":"Aton","description":"Accompagniamo la tua azienda verso la trasformazione digitale sostenibile","publisher":{"@id":"https:\/\/aton.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/aton.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/aton.com\/#organization","name":"Aton S.p.A. Societ\u00e0 Benefit","url":"https:\/\/aton.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/aton.com\/#\/schema\/logo\/image\/","url":"https:\/\/aton.com\/wp-content\/uploads\/2022\/03\/aton_logo.png","contentUrl":"https:\/\/aton.com\/wp-content\/uploads\/2022\/03\/aton_logo.png","width":295,"height":171,"caption":"Aton S.p.A. Societ\u00e0 Benefit"},"image":{"@id":"https:\/\/aton.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/aton.spa\/","https:\/\/www.linkedin.com\/company\/aton-s.p.a.","https:\/\/www.instagram.com\/atonspasocietabenefit\/"]},{"@type":"Person","@id":"https:\/\/aton.com\/#\/schema\/person\/068806d8e72fb4663f061e6cb07b6bfa","name":"Giulia","url":"https:\/\/aton.com\/en\/author\/giulia-smeazzettoaton-com\/"}]}},"_links":{"self":[{"href":"https:\/\/aton.com\/en\/wp-json\/wp\/v2\/posts\/75315","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aton.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/aton.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/aton.com\/en\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/aton.com\/en\/wp-json\/wp\/v2\/comments?post=75315"}],"version-history":[{"count":2,"href":"https:\/\/aton.com\/en\/wp-json\/wp\/v2\/posts\/75315\/revisions"}],"predecessor-version":[{"id":77347,"href":"https:\/\/aton.com\/en\/wp-json\/wp\/v2\/posts\/75315\/revisions\/77347"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/aton.com\/en\/wp-json\/wp\/v2\/media\/76282"}],"wp:attachment":[{"href":"https:\/\/aton.com\/en\/wp-json\/wp\/v2\/media?parent=75315"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}