{"id":75274,"date":"2024-03-15T11:50:32","date_gmt":"2024-03-15T10:50:32","guid":{"rendered":"https:\/\/aton.com\/intelligenza-artificiale-retail\/"},"modified":"2025-08-20T15:37:49","modified_gmt":"2025-08-20T13:37:49","slug":"artificial-intelligence-retail-transformation","status":"publish","type":"post","link":"https:\/\/aton.com\/en\/artificial-intelligence-retail-transformation\/","title":{"rendered":"How artificial intelligence is reshaping the retail industry"},"content":{"rendered":"<p>Last week, Giovanni shared <a href=\"https:\/\/aton.com\/en\/eurocis-2024-dusseldorf\/\" target=\"_blank\" rel=\"noopener\">our journey at EuroCIS<\/a>, which this year set a record for visitor numbers, demonstrating the growing interest in innovative solutions in retail.<\/p>\n<p>However, as we celebrate the progress made, a question naturally arises: <strong>is technological evolution truly living up to the expectations <\/strong>of an increasingly demanding audience?<\/p>\n<h2><strong>Technological innovations in retail<\/strong><\/h2>\n<p>Among the topics that caused the biggest stir last year was the opening of the <strong>first fully automated supermarket in Italy<\/strong> \u2014 a true revolution in the supermarket world, removing checkouts, queues, and barcode scanning. In short, a real innovation!<\/p>\n<p>Yet, at <a href=\"https:\/\/www.eurocis-tradefair.com\/en\/media-news\/eurocis-2024-reporting\" target=\"_blank\" rel=\"noopener\">EuroCIS<\/a>, this technology was absent \u2014 perhaps because retailers are still reluctant to invest in cameras, smart shelves, and other technologies to make stores fully automated. Or perhaps the technology is still in its infancy, and we will have to wait a few more years before saying goodbye to queues at the tills.<\/p>\n<p>What is certain is that retailers are asking us for <strong>a single software platform<\/strong> <strong>capable of addressing these needs<\/strong>:<\/p>\n<ul>\n<li><strong>Reducing out-of-stock<\/strong> situations to ensure products are always available on the shelves.<\/li>\n<li><strong>Cutting waste<\/strong> and optimising stock management.<\/li>\n<li><strong>Speeding up operations<\/strong> and simplifying workflows.<\/li>\n<li><strong>Eliminating printed paper<\/strong> in favour of digital solutions.<\/li>\n<li><strong>Optimising transport <\/strong>to improve logistics and distribution.<\/li>\n<\/ul>\n<p>In <a href=\"https:\/\/aton.com\/en\/augmented-reality-mobile-technologies\/\" target=\"_blank\" rel=\"noopener\">this article<\/a>, we explain how our platform is evolving thanks to new technologies.<\/p>\n<p><strong><div class=\"custom_button\"><a href=\"https:\/\/aton.com\/en\/oneretail\/\" class=\"dropbtn mx-auto _slim\" title=\"Discover .one Retail\" target=\"\" ><div class=\"dropbtn_content\">Discover .one Retail<\/div><div class=\"dropbtn_drop\"><i class=\"sn_sprite _button_drop \"><svg viewBox=\"0 0 147 64\"><use xlink:href=\"\/wp-content\/themes\/aton\/assets\/images\/icons.svg#button-drop\" \/><\/svg><\/i><\/div><div class=\"dropbtn_spacer\"><\/div><\/a><\/div><\/strong><\/p>\n<h2><strong>Artificial intelligence at EuroCIS<\/strong><\/h2>\n<p>I tried to steer attention away from the hottest topic of recent months \u2014 AI \u2014 but in the end, I had to give in. At the fair, there were hundreds of stands mentioning <strong>artificial intelligence<\/strong> in a wide range of applications:<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-71658\" src=\"https:\/\/aton.com\/wp-content\/uploads\/2024\/03\/GIF-articoli.gif\" alt=\"Intelligenza Artificiale cassa intelligente Toshiba - Aton\" width=\"314\" height=\"558\" \/><\/p>\n<ul>\n<li><strong>Automatic replenishment software<\/strong>: AI can analyse historical sales data, seasonal trends, and other variables to forecast future demand. This helps optimise replenishment orders, reducing waste and ensuring products are always available on the shelves.<\/li>\n<li><strong>Vision systems and smart checkouts<\/strong>: in the world of smart checkouts, I have to mention the one showcased by <a href=\"https:\/\/commerce.toshiba.com\/wps\/portal\/marketing\/?urile=wcm:path:\/en-us\/home\" target=\"_blank\" rel=\"noopener\">Toshiba<\/a>, which uses AI to simplify the payment process. There is no longer any need to scan barcodes, QR codes, or RFID tags: a smart vision system automatically associates the products placed on the checkout with their SKU, adding them to the basket. While its accuracy and speed are not yet 100% reliable, this technology could revolutionise checkout scanning processes within a few years.<\/li>\n<li><strong>Shelf monitoring<\/strong>: AI can analyse images from shelf surveillance cameras to detect missing items (out-of-stock) or incorrectly positioned ones (facing). A major help in keeping store shelves well stocked and organised.<\/li>\n<li><strong>People recognition<\/strong>: AI can be used to recognise customers and authorise the sale of age-restricted products. It can also deliver personalised marketing messages directly at the checkout.<\/li>\n<\/ul>\n<p>At first glance, it might seem that everyone has already implemented AI in their solutions, but very often, when we asked to experience these innovations first-hand, we were left unconvinced. I therefore expect that, with continuous technological development, we will soon be able to try them out directly in stores. Artificial intelligence is still a relatively new and constantly evolving field, and its applications are growing rapidly. Current knowledge is still limited, so the intense research phases are leading to the creation of the first solutions, which are yet to be consolidated.<\/p>\n<h2><strong>Artificial intelligence in Aton: where we stand today\u00a0<\/strong><\/h2>\n<p>We are increasingly realising that the added value in <strong>implementing AI<\/strong> lies in <strong>supporting organisations<\/strong> to genuinely <strong>speed up and optimise processes and resources<\/strong>, enabling their people to focus on more engaging and strategic activities.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-71652 alignright\" src=\"https:\/\/aton.com\/wp-content\/uploads\/2024\/03\/GIF-articoli.jpg\" alt=\"Retail management - Aton\" width=\"276\" height=\"491\" srcset=\"https:\/\/aton.com\/wp-content\/uploads\/2024\/03\/GIF-articoli.jpg 1080w, https:\/\/aton.com\/wp-content\/uploads\/2024\/03\/GIF-articoli-864x1536.jpg 864w\" sizes=\"auto, (max-width: 276px) 100vw, 276px\" \/><\/p>\n<p>Here are some of the most interesting applications we have already introduced:<\/p>\n<ul>\n<li><a href=\"https:\/\/aton.com\/en\/ai-aton-7-use-cases\/\" target=\"_blank\" rel=\"noopener\"><strong>Chatbot for supporting store operators<\/strong><\/a>:\u00a0this chatbot provides training support and helps resolve technology-related issues quickly and efficiently, ensuring <a href=\"https:\/\/aton.com\/en\/services-tools-business-continuity\/\" target=\"_blank\" rel=\"noopener\">business continuity<\/a>.<\/li>\n<li><strong>Tool for <a href=\"https:\/\/aton.com\/en\/ai-powered-order-entry\/\" target=\"_blank\" rel=\"noopener\">collecting unstructured documents<\/a><\/strong> from emails, WhatsApp messages, and voice notes. This new tool intelligently gathers and processes documents from various sources, preparing them for entry into the company\u2019s management system, saving considerable time in handling documentation.<\/li>\n<li><strong>Text recognition from PDFs and images<\/strong>: in this case, AI is used to extract crucial data from documents, making the data available to company systems, streamlining information management, and improving overall efficiency.<\/li>\n<\/ul>\n<p>By introducing these innovations, we are able to work alongside our clients, contributing to their growth in terms of People and Prosperity.<\/p>\n<p>We look forward to the next <a href=\"https:\/\/www.nrfbigshoweurope.com\/en\" target=\"_blank\" rel=\"noopener\">Paris Retail Week<\/a>, ready to share further insights and ideas with our community. See you soon!<\/p>\n<p><strong><div class=\"custom_button\"><a href=\"https:\/\/aton.com\/en\/contact\/\" class=\"dropbtn mx-auto _slim\" title=\"Contact us to find out more\" target=\"\" ><div class=\"dropbtn_content\">Contact us to find out more<\/div><div class=\"dropbtn_drop\"><i class=\"sn_sprite _button_drop \"><svg viewBox=\"0 0 147 64\"><use xlink:href=\"\/wp-content\/themes\/aton\/assets\/images\/icons.svg#button-drop\" \/><\/svg><\/i><\/div><div class=\"dropbtn_spacer\"><\/div><\/a><\/div><\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/company\/aton-s.p.a.\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-49188\" src=\"https:\/\/aton.com\/wp-content\/uploads\/2023\/05\/linkedin-1-1.png\" alt=\"linkedin-icon-img\" width=\"30\" height=\"30\" \/><\/a> <a href=\"https:\/\/www.instagram.com\/atonspasocietabenefit\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-49191\" src=\"https:\/\/aton.com\/wp-content\/uploads\/2023\/05\/instagram-2-1.png\" alt=\"instagram-icon-img\" width=\"30\" height=\"30\" \/><\/a> <a href=\"https:\/\/www.facebook.com\/aton.spa\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-49194\" src=\"https:\/\/aton.com\/wp-content\/uploads\/2023\/05\/facebook-1-1.png\" alt=\"facebook-icon-img\" width=\"30\" height=\"30\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Last week, Giovanni shared our journey at EuroCIS, which this year set a record for visitor numbers, demonstrating the growing interest in innovative solutions in retail. However, as we celebrate the progress made, a question naturally arises: is technological evolution truly living up to the expectations of an increasingly demanding audience? Technological innovations in retail [&hellip;]<\/p>\n","protected":false},"author":15,"featured_media":71650,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false},"class_list":["post-75274","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","keyword-retail-management-en","keyword-tech-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How artificial intelligence is reshaping the retail industry - Aton<\/title>\n<meta name=\"description\" content=\"Artificial intelligence in retail: discover how this technology applies to the sector and the integrated solutions offered by Aton.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/aton.com\/en\/artificial-intelligence-retail-transformation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How artificial intelligence is reshaping the retail industry - Aton\" \/>\n<meta property=\"og:description\" content=\"Artificial intelligence in retail: discover how this technology applies to the sector and the integrated solutions offered by Aton.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/aton.com\/en\/artificial-intelligence-retail-transformation\/\" \/>\n<meta property=\"og:site_name\" content=\"Aton\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/aton.spa\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-03-15T10:50:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-20T13:37:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/aton.com\/wp-content\/uploads\/2024\/03\/AdobeStock_538828212.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"896\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Giulia\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Giulia\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/aton.com\/en\/artificial-intelligence-retail-transformation\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/aton.com\/en\/artificial-intelligence-retail-transformation\/\"},\"author\":{\"name\":\"Giulia\",\"@id\":\"https:\/\/aton.com\/#\/schema\/person\/068806d8e72fb4663f061e6cb07b6bfa\"},\"headline\":\"How artificial intelligence is reshaping the retail industry\",\"datePublished\":\"2024-03-15T10:50:32+00:00\",\"dateModified\":\"2025-08-20T13:37:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/aton.com\/en\/artificial-intelligence-retail-transformation\/\"},\"wordCount\":765,\"publisher\":{\"@id\":\"https:\/\/aton.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/aton.com\/en\/artificial-intelligence-retail-transformation\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/aton.com\/wp-content\/uploads\/2024\/03\/AdobeStock_538828212.jpeg\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/aton.com\/en\/artificial-intelligence-retail-transformation\/\",\"url\":\"https:\/\/aton.com\/en\/artificial-intelligence-retail-transformation\/\",\"name\":\"How artificial intelligence is reshaping the retail industry - 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