{"id":75267,"date":"2024-09-06T12:52:37","date_gmt":"2024-09-06T10:52:37","guid":{"rendered":"https:\/\/aton.com\/formazione-per-i-punti-vendita\/"},"modified":"2025-11-10T10:19:57","modified_gmt":"2025-11-10T09:19:57","slug":"training-for-retail-stores","status":"publish","type":"post","link":"https:\/\/aton.com\/en\/training-for-retail-stores\/","title":{"rendered":"Training for retail stores"},"content":{"rendered":"<h2><strong>Why is training important?<\/strong><\/h2>\n<p>Thinking about how to approach today\u2019s topic, my mind immediately went back to my school days, then to university, and finally to the hours spent learning procedures and studying to perform my job to the best of my ability. Because, in the end, <strong>what is life if not continuous learning<\/strong>?<\/p>\n<p>Especially in today\u2019s world, where everything changes so quickly, it becomes challenging to understand the dynamics of various phenomena, learn rapidly, and adapt to change with a fresh mindset.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-72951 aligncenter\" src=\"https:\/\/aton.com\/wp-content\/uploads\/2024\/09\/Education.png\" alt=\"\" width=\"704\" height=\"479\" \/><\/p>\n<p>But why am I telling you all this? Because this applies now more than ever to <strong>technology.<\/strong><\/p>\n<p>Every day, we work on projects that bring <strong>innovation,<\/strong> new features, and process improvements, which, over just a few years, are reworked, refined, or sometimes even replaced because they have become obsolete.<\/p>\n<p><strong>Amid all these changes are the people who use these technologies<\/strong> \u2014 who may feel lost when a piece of software is replaced, new features are added, certain procedures are modified, or when there are major changes in general!<\/p>\n<p>At Aton, we know this all too well, because for decades we have been supporting store and head office operators in resolving issues related to technology or in answering how-to questions, through studying our clients\u2019 systems and procedures.<\/p>\n<h2><strong>Retail store training: what our trainers do<\/strong><\/h2>\n<p>Aton&#8217;s trainers:<\/p>\n<ul>\n<li>organise <strong>on-site meetings<\/strong> in retail stores and at our clients\u2019 headquarters to experience everything that happens on the front line, analysing user targets and needs<\/li>\n<li><strong>collaborate with store staff<\/strong>, department heads, area managers, and executives to gather information and suggest ideas for improvement.<\/li>\n<li><strong>train clients<\/strong> to gain detailed knowledge of the systems in use and their specific features, whether developed by aton or by external <strong>suppliers<\/strong><\/li>\n<li><strong>map the suppliers<\/strong> we contact in the event of an escalation<\/li>\n<li><strong>produce<\/strong> functional and procedural <strong>manuals<\/strong> for fast, effective <em>troubleshooting.<\/em><\/li>\n<li><strong>provide \u201chypercare\u201d support<\/strong> to be ready and responsive in the event of new releases and applications<\/li>\n<li>coordinate and deliver <strong>training sessions<\/strong>, on-site or remotely, with selected stakeholders, aiming to optimise both the time and the quality of the training<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-72948 aligncenter\" src=\"https:\/\/aton.com\/wp-content\/uploads\/2024\/09\/Teamwork.png\" alt=\"Formazione per i punti vendita_i formatori di Aton\" width=\"748\" height=\"518\" \/><\/p>\n<h2><strong>How do we approach retail store training at Aton?<\/strong><\/h2>\n<ul>\n<li>Physically, by setting up <strong>in-person or virtual classrooms<\/strong> to transfer all our knowledge of our clients\u2019 systems.<\/li>\n<li>Through <strong>video capsules<\/strong> to facilitate the onboarding of new colleagues, the introduction of new features, and the review of unclear procedures. In addition, we check content retention by administering questionnaires to monitor employees\u2019 learning progress.<\/li>\n<li>With <a href=\"https:\/\/aton.com\/en\/retailers-chatbot-assistance\/\" target=\"_blank\" rel=\"noopener\"><strong>artificial intelligence<\/strong><\/a>, by making <a href=\"https:\/\/aton.com\/en\/building-a-chatbot\/\" target=\"_blank\" rel=\"noopener\">manuals<\/a> available to our AI engine for immediate consultation. In this case, we work alongside our clients to identify the most effective ways for users to interact with the system, providing a smart tool not only for training but also for <em>troubleshooting<\/em> and for the \u201cintelligent\u201d opening of <a href=\"https:\/\/aton.com\/en\/ticket-management-retail\/\" target=\"_blank\" rel=\"noopener\">tickets directly from mobile devices<\/a>.<\/li>\n<\/ul>\n<p><strong><div class=\"custom_button\"><a href=\"https:\/\/aton.com\/en\/service-desk\/\" class=\"dropbtn mx-auto _slim\" title=\"Learn more about Aton\u2019s .Service Desk\" target=\"\" ><div class=\"dropbtn_content\">Learn more about Aton\u2019s .Service Desk<\/div><div class=\"dropbtn_drop\"><i class=\"sn_sprite _button_drop \"><svg viewBox=\"0 0 147 64\"><use xlink:href=\"\/wp-content\/themes\/aton\/assets\/images\/icons.svg#button-drop\" \/><\/svg><\/i><\/div><div class=\"dropbtn_spacer\"><\/div><\/a><\/div><\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-72945 aligncenter\" src=\"https:\/\/aton.com\/wp-content\/uploads\/2024\/09\/collaboration.png\" alt=\"Formazione per i punti vendita_i formatori di Aton_collaborazione in Aton\" width=\"738\" height=\"494\" \/><\/p>\n<p>Training is a subject I am passionate about, precisely because it must be built together with our clients and, more than anything else, it leads us to say that you never stop learning!<\/p>\n<p>See you in the next article!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Why is training important? Thinking about how to approach today\u2019s topic, my mind immediately went back to my school days, then to university, and finally to the hours spent learning procedures and studying to perform my job to the best of my ability. Because, in the end, what is life if not continuous learning? Especially [&hellip;]<\/p>\n","protected":false},"author":15,"featured_media":72940,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false},"class_list":["post-75267","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","keyword-people-en","keyword-retail-management-en","keyword-tech-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Training for retail stores - Aton<\/title>\n<meta name=\"description\" content=\"Training in retail stores: we support staff through on-site sessions, remote learning, video capsules, and AI-powered tools.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/aton.com\/en\/training-for-retail-stores\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Training for retail stores - Aton\" \/>\n<meta property=\"og:description\" content=\"Training in retail stores: we support staff through on-site sessions, remote learning, video capsules, and AI-powered tools.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/aton.com\/en\/training-for-retail-stores\/\" \/>\n<meta property=\"og:site_name\" content=\"Aton\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/aton.spa\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-09-06T10:52:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-10T09:19:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/aton.com\/wp-content\/uploads\/2024\/09\/AdobeStock_142781697.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Giulia\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Giulia\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/aton.com\/en\/training-for-retail-stores\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/aton.com\/en\/training-for-retail-stores\/\"},\"author\":{\"name\":\"Giulia\",\"@id\":\"https:\/\/aton.com\/#\/schema\/person\/068806d8e72fb4663f061e6cb07b6bfa\"},\"headline\":\"Training for retail stores\",\"datePublished\":\"2024-09-06T10:52:37+00:00\",\"dateModified\":\"2025-11-10T09:19:57+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/aton.com\/en\/training-for-retail-stores\/\"},\"wordCount\":529,\"publisher\":{\"@id\":\"https:\/\/aton.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/aton.com\/en\/training-for-retail-stores\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/aton.com\/wp-content\/uploads\/2024\/09\/AdobeStock_142781697.jpeg\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/aton.com\/en\/training-for-retail-stores\/\",\"url\":\"https:\/\/aton.com\/en\/training-for-retail-stores\/\",\"name\":\"Training for retail stores - Aton\",\"isPartOf\":{\"@id\":\"https:\/\/aton.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/aton.com\/en\/training-for-retail-stores\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/aton.com\/en\/training-for-retail-stores\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/aton.com\/wp-content\/uploads\/2024\/09\/AdobeStock_142781697.jpeg\",\"datePublished\":\"2024-09-06T10:52:37+00:00\",\"dateModified\":\"2025-11-10T09:19:57+00:00\",\"description\":\"Training in retail stores: we support staff through on-site sessions, remote learning, video capsules, and AI-powered tools.\",\"breadcrumb\":{\"@id\":\"https:\/\/aton.com\/en\/training-for-retail-stores\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/aton.com\/en\/training-for-retail-stores\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/aton.com\/en\/training-for-retail-stores\/#primaryimage\",\"url\":\"https:\/\/aton.com\/wp-content\/uploads\/2024\/09\/AdobeStock_142781697.jpeg\",\"contentUrl\":\"https:\/\/aton.com\/wp-content\/uploads\/2024\/09\/AdobeStock_142781697.jpeg\",\"width\":1920,\"height\":1280,\"caption\":\"Lecture and training in business office for white collar colleagues\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/aton.com\/en\/training-for-retail-stores\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/aton.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Training for retail stores\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/aton.com\/#website\",\"url\":\"https:\/\/aton.com\/\",\"name\":\"Aton\",\"description\":\"Accompagniamo la tua azienda verso la trasformazione digitale sostenibile\",\"publisher\":{\"@id\":\"https:\/\/aton.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/aton.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/aton.com\/#organization\",\"name\":\"Aton S.p.A. Societ\u00e0 Benefit\",\"url\":\"https:\/\/aton.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/aton.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/aton.com\/wp-content\/uploads\/2022\/03\/aton_logo.png\",\"contentUrl\":\"https:\/\/aton.com\/wp-content\/uploads\/2022\/03\/aton_logo.png\",\"width\":295,\"height\":171,\"caption\":\"Aton S.p.A. Societ\u00e0 Benefit\"},\"image\":{\"@id\":\"https:\/\/aton.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/aton.spa\/\",\"https:\/\/www.linkedin.com\/company\/aton-s.p.a.\",\"https:\/\/www.instagram.com\/atonspasocietabenefit\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/aton.com\/#\/schema\/person\/068806d8e72fb4663f061e6cb07b6bfa\",\"name\":\"Giulia\",\"url\":\"https:\/\/aton.com\/en\/author\/giulia-smeazzettoaton-com\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Training for retail stores - Aton","description":"Training in retail stores: we support staff through on-site sessions, remote learning, video capsules, and AI-powered tools.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/aton.com\/en\/training-for-retail-stores\/","og_locale":"en_US","og_type":"article","og_title":"Training for retail stores - Aton","og_description":"Training in retail stores: we support staff through on-site sessions, remote learning, video capsules, and AI-powered tools.","og_url":"https:\/\/aton.com\/en\/training-for-retail-stores\/","og_site_name":"Aton","article_publisher":"https:\/\/www.facebook.com\/aton.spa\/","article_published_time":"2024-09-06T10:52:37+00:00","article_modified_time":"2025-11-10T09:19:57+00:00","og_image":[{"width":1920,"height":1280,"url":"https:\/\/aton.com\/wp-content\/uploads\/2024\/09\/AdobeStock_142781697.jpeg","type":"image\/jpeg"}],"author":"Giulia","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Giulia","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/aton.com\/en\/training-for-retail-stores\/#article","isPartOf":{"@id":"https:\/\/aton.com\/en\/training-for-retail-stores\/"},"author":{"name":"Giulia","@id":"https:\/\/aton.com\/#\/schema\/person\/068806d8e72fb4663f061e6cb07b6bfa"},"headline":"Training for retail stores","datePublished":"2024-09-06T10:52:37+00:00","dateModified":"2025-11-10T09:19:57+00:00","mainEntityOfPage":{"@id":"https:\/\/aton.com\/en\/training-for-retail-stores\/"},"wordCount":529,"publisher":{"@id":"https:\/\/aton.com\/#organization"},"image":{"@id":"https:\/\/aton.com\/en\/training-for-retail-stores\/#primaryimage"},"thumbnailUrl":"https:\/\/aton.com\/wp-content\/uploads\/2024\/09\/AdobeStock_142781697.jpeg","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/aton.com\/en\/training-for-retail-stores\/","url":"https:\/\/aton.com\/en\/training-for-retail-stores\/","name":"Training for retail stores - Aton","isPartOf":{"@id":"https:\/\/aton.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/aton.com\/en\/training-for-retail-stores\/#primaryimage"},"image":{"@id":"https:\/\/aton.com\/en\/training-for-retail-stores\/#primaryimage"},"thumbnailUrl":"https:\/\/aton.com\/wp-content\/uploads\/2024\/09\/AdobeStock_142781697.jpeg","datePublished":"2024-09-06T10:52:37+00:00","dateModified":"2025-11-10T09:19:57+00:00","description":"Training in retail stores: we support staff through on-site sessions, remote learning, video capsules, and AI-powered tools.","breadcrumb":{"@id":"https:\/\/aton.com\/en\/training-for-retail-stores\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/aton.com\/en\/training-for-retail-stores\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/aton.com\/en\/training-for-retail-stores\/#primaryimage","url":"https:\/\/aton.com\/wp-content\/uploads\/2024\/09\/AdobeStock_142781697.jpeg","contentUrl":"https:\/\/aton.com\/wp-content\/uploads\/2024\/09\/AdobeStock_142781697.jpeg","width":1920,"height":1280,"caption":"Lecture and training in business office for white collar colleagues"},{"@type":"BreadcrumbList","@id":"https:\/\/aton.com\/en\/training-for-retail-stores\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/aton.com\/en\/"},{"@type":"ListItem","position":2,"name":"Training for retail stores"}]},{"@type":"WebSite","@id":"https:\/\/aton.com\/#website","url":"https:\/\/aton.com\/","name":"Aton","description":"Accompagniamo la tua azienda verso la trasformazione digitale sostenibile","publisher":{"@id":"https:\/\/aton.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/aton.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/aton.com\/#organization","name":"Aton S.p.A. Societ\u00e0 Benefit","url":"https:\/\/aton.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/aton.com\/#\/schema\/logo\/image\/","url":"https:\/\/aton.com\/wp-content\/uploads\/2022\/03\/aton_logo.png","contentUrl":"https:\/\/aton.com\/wp-content\/uploads\/2022\/03\/aton_logo.png","width":295,"height":171,"caption":"Aton S.p.A. Societ\u00e0 Benefit"},"image":{"@id":"https:\/\/aton.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/aton.spa\/","https:\/\/www.linkedin.com\/company\/aton-s.p.a.","https:\/\/www.instagram.com\/atonspasocietabenefit\/"]},{"@type":"Person","@id":"https:\/\/aton.com\/#\/schema\/person\/068806d8e72fb4663f061e6cb07b6bfa","name":"Giulia","url":"https:\/\/aton.com\/en\/author\/giulia-smeazzettoaton-com\/"}]}},"_links":{"self":[{"href":"https:\/\/aton.com\/en\/wp-json\/wp\/v2\/posts\/75267","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aton.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/aton.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/aton.com\/en\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/aton.com\/en\/wp-json\/wp\/v2\/comments?post=75267"}],"version-history":[{"count":2,"href":"https:\/\/aton.com\/en\/wp-json\/wp\/v2\/posts\/75267\/revisions"}],"predecessor-version":[{"id":78213,"href":"https:\/\/aton.com\/en\/wp-json\/wp\/v2\/posts\/75267\/revisions\/78213"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/aton.com\/en\/wp-json\/wp\/v2\/media\/72940"}],"wp:attachment":[{"href":"https:\/\/aton.com\/en\/wp-json\/wp\/v2\/media?parent=75267"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}