{"id":75226,"date":"2025-06-24T15:16:47","date_gmt":"2025-06-24T13:16:47","guid":{"rendered":"https:\/\/aton.com\/marketing-data-driven-per-il-retail\/"},"modified":"2025-09-08T12:22:35","modified_gmt":"2025-09-08T10:22:35","slug":"marketing-data-driven-for-retailers","status":"publish","type":"post","link":"https:\/\/aton.com\/en\/marketing-data-driven-for-retailers\/","title":{"rendered":"Data-driven marketing: the new strategic lever for retail"},"content":{"rendered":"

In a market where consumers are increasingly demanding and well-informed, marketing can no longer be generic.<\/p>\n

The real challenge is to personalise the shopping experience and engage customers at the right time, with the right message. To do this, one essential ingredient is needed: tools that allow you to connect with the consumer through relevant, timely communication<\/strong>.<\/p>\n

Accurate, up-to-date, centralised data<\/strong>. Data that speaks\u2014telling the story of customer behaviour, preferences, and desires. It\u2019s on this kind of insight that effective marketing is now built.<\/p>\n

The time for mass promotions is over. Success today depends on targeted initiatives<\/strong>\u2014activated only if, when, and where they are truly needed.<\/p>\n

.<\/span>one Retail: the data-driven marketing solution by Aton<\/strong><\/h2>\n

As part of our ongoing journey of innovation, we\u2019ve designed a platform that supports retailers in managing the entire<\/a> store and developing truly effective marketing strategies<\/strong>: .<\/span>one Retail<\/strong><\/a>.<\/p>\n

A unique, modular, integrated, web-based platform where all data is collected, certified, and managed in a single database. It can be seamlessly integrated with the leading CRMs on the market, providing a clear and comprehensive view of the customer and their habits.<\/p>\n

DISCROVER .ONE RETAIL<\/div>
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Customisation meets artificial intelligence<\/strong><\/h2>\n

Thanks to an advanced promotional configurator<\/a>, it\u2019s possible to design complex rules<\/strong> that trigger specific promotions<\/strong> based on events (e.g. payment method, spending threshold, product category), customer targets, or purchasing behaviour. Not just discounts, but also points, coupons, gifts,<\/strong> and push notifications<\/strong> \u2014 all managed from a single environment.<\/p>\n

.<\/span>one Retail<\/strong> also makes it possible to:<\/p>\n