{"id":75219,"date":"2025-06-23T16:39:11","date_gmt":"2025-06-23T14:39:11","guid":{"rendered":"https:\/\/aton.com\/loyalty-promo-gift-card-in-one-retail\/"},"modified":"2025-09-08T12:27:21","modified_gmt":"2025-09-08T10:27:21","slug":"loyalty-promotions-gift-card-in-one-retail","status":"publish","type":"post","link":"https:\/\/aton.com\/en\/loyalty-promotions-gift-card-in-one-retail\/","title":{"rendered":"Loyalty, promotions and gift cards in .one Retail"},"content":{"rendered":"<p><a href=\"https:\/\/aton.com\/en\/oneretail\/\" target=\"_blank\" rel=\"noopener\"><strong><span style=\"color: #d00000;\">.<\/span>one Retail<\/strong><\/a>, as a single platform for<strong> store management<\/strong>, offers a complete set of <strong>solutions for loyalty, promotions and gift cards<\/strong>.<\/p>\n<p>It addresses the need to <strong>unify B2C customer data<\/strong> through <a href=\"https:\/\/aton.com\/en\/store-management-with-one-retail\/\" target=\"_blank\" rel=\"noopener\"><strong>centralised management<\/strong><\/a> of promotional initiatives \u2013 configurable even at individual store level \u2013 and supports <strong>omnichannel marketing analysis<\/strong> of consumer behaviour. By streamlining time and management costs, it enhances the customer experience with fast, seamless operations, digital services and multichannel access (app, web, in-store).<\/p>\n<p><strong><div class=\"custom_button\"><a href=\"https:\/\/aton.com\/en\/oneretail\/\" class=\"dropbtn mx-auto _slim\" title=\"DISCOVER .ONE RETAIL\" target=\"\" ><div class=\"dropbtn_content\">DISCOVER .ONE RETAIL<\/div><div class=\"dropbtn_drop\"><i class=\"sn_sprite _button_drop \"><svg viewBox=\"0 0 147 64\"><use xlink:href=\"\/wp-content\/themes\/aton\/assets\/images\/icons.svg#button-drop\" \/><\/svg><\/i><\/div><div class=\"dropbtn_spacer\"><\/div><\/a><\/div><\/strong><\/p>\n<h2><strong><span style=\"color: #d00000;\">.<\/span>one Retail: the loyalty module<\/strong><\/h2>\n<p>The full online\u00a0<strong data-start=\"157\" data-end=\"175\">loyalty module<\/strong>\u00a0has enabled the integrated management of customer loyalty programmes and B2C apps for over 20 years.<\/p>\n<p>Fully integrated with leading CRM platforms such as Salesforce, Adobe and Loyal Guru, it includes all the core features for <strong>managing both physical and digital cards for B2C and B2B customers<\/strong>: activation, blocking\/unblocking, replacements, transaction tracking \u2013 down to the device used by the customer and the individual receipt line.<\/p>\n<p>It offers\u00a0<strong>dashboards<\/strong>\u00a0to monitor all customer activities, registration methods, access to various services (e-commerce, self-shopping, website, B2C app, automatic invoice generation based on receipts&#8230;), and a full history of profile updates made by or for the user.<\/p>\n<p data-start=\"882\" data-end=\"1073\">The solution also includes a dedicated iOS and <strong data-start=\"921\" data-end=\"948\">Android B2C app<\/strong>, available on major app stores, providing customers with instant access to all brand services and personalised interactions.<\/p>\n<p>The loyalty module also includes <strong data-start=\"133\" data-end=\"155\">cluster management<\/strong>, featuring:<\/p>\n<ul>\n<li><strong>automatic customer assignment<\/strong> to one or more segments, with customisable duration<\/li>\n<li>the ability to create <strong>linked user groups<\/strong> for point and coupon sharing (e.g. families, companies)<\/li>\n<li>customer clustering through <strong>filter-based rule definitions<\/strong> (<strong>dynamic clusters<\/strong>, e.g. birthday, age, etc.)<\/li>\n<\/ul>\n<h2><strong>The promotion engine<\/strong><\/h2>\n<p>The integrated promotion configuration system within <strong><span style=\"color: #d00000;\">.<\/span>one Retail<\/strong> enables:<\/p>\n<ul>\n<li><strong>creation of<\/strong> mass-market, personalised, or customer cluster-specific <strong>promotions<\/strong><\/li>\n<li>use of\u00a0<strong>pre-defined promotion templates<\/strong>\u00a0to streamline the creation of new campaigns<\/li>\n<li>automatic detection and notification of <strong>promotional conflicts<\/strong><\/li>\n<li>management of <strong>agreements with external companies<\/strong><\/li>\n<li><strong>generation of coupons<\/strong> triggered by promotional events and\/or customer claims<\/li>\n<\/ul>\n<h2><strong><span style=\"color: #d00000;\">.<\/span>one Retail and receipt disputes<\/strong><\/h2>\n<p><strong>Receipt disputes<\/strong> are a particularly relevant issue in large-scale and organised retail. With <span style=\"color: #d00000;\">.<\/span>one Retail, this process is efficiently managed by entering the incorrect amount, receiving an automatic indication of the refund due, and choosing the refund method (coupon or cash). In such a delicate situation, the platform also simplifies customer lookup through multiple options: receipt data, name, or loyalty card.<\/p>\n<h2><strong>Centralised <\/strong><strong>gift card management with <span style=\"color: #d00000;\">.<\/span>one Retail<\/strong><\/h2>\n<p>Finally, the <strong>gift card<\/strong> process is also <strong>centrally<\/strong>\u00a0<strong>managed<\/strong> within our suite.<\/p>\n<p>The system covers <strong>the entire flow<\/strong> \u2013 from code generation for the production of physical cards (definition of type, circulation rules, usage modes, personalisation, etc.) to the consultation of usage data, both at head office and store level (value, block status, current status, and full transaction history).<\/p>\n<p>A key integration is the revenue <strong>reconciliation logic<\/strong> between affiliated stores: those issuing the gift card and those accepting it as a method of payment.<\/p>\n<p>&nbsp;<\/p>\n<p><strong><div class=\"custom_button\"><a href=\"https:\/\/aton.com\/en\/contact\/\" class=\"dropbtn mx-auto _slim\" title=\"CONTACT US TO DISCOVER MORE\" target=\"\" ><div class=\"dropbtn_content\">CONTACT US TO DISCOVER MORE<\/div><div class=\"dropbtn_drop\"><i class=\"sn_sprite _button_drop \"><svg viewBox=\"0 0 147 64\"><use xlink:href=\"\/wp-content\/themes\/aton\/assets\/images\/icons.svg#button-drop\" \/><\/svg><\/i><\/div><div class=\"dropbtn_spacer\"><\/div><\/a><\/div><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>.one Retail, as a single platform for store management, offers a complete set of solutions for loyalty, promotions and gift cards. It addresses the need to unify B2C customer data through centralised management of promotional initiatives \u2013 configurable even at individual store level \u2013 and supports omnichannel marketing analysis of consumer behaviour. By streamlining time [&hellip;]<\/p>\n","protected":false},"author":15,"featured_media":76213,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false},"class_list":["post-75219","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","keyword-retail-management-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Loyalty, promotions and gift card management in .one Retail - Aton<\/title>\n<meta name=\"description\" content=\".one Retail is a single platform for store management, complete with integrated solutions for loyalty, promotions and gift cards.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/aton.com\/en\/loyalty-promotions-gift-card-in-one-retail\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Loyalty, promotions and gift card management in .one Retail - Aton\" \/>\n<meta property=\"og:description\" content=\".one Retail is a single platform for store management, complete with integrated solutions for loyalty, promotions and gift cards.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/aton.com\/en\/loyalty-promotions-gift-card-in-one-retail\/\" \/>\n<meta property=\"og:site_name\" content=\"Aton\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/aton.spa\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-23T14:39:11+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-08T10:27:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/aton.com\/wp-content\/uploads\/2025\/06\/Banner-articoli-sito-7.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Giulia\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Giulia\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/aton.com\/en\/loyalty-promotions-gift-card-in-one-retail\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/aton.com\/en\/loyalty-promotions-gift-card-in-one-retail\/\"},\"author\":{\"name\":\"Giulia\",\"@id\":\"https:\/\/aton.com\/#\/schema\/person\/068806d8e72fb4663f061e6cb07b6bfa\"},\"headline\":\"Loyalty, promotions and gift cards in .one Retail\",\"datePublished\":\"2025-06-23T14:39:11+00:00\",\"dateModified\":\"2025-09-08T10:27:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/aton.com\/en\/loyalty-promotions-gift-card-in-one-retail\/\"},\"wordCount\":523,\"publisher\":{\"@id\":\"https:\/\/aton.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/aton.com\/en\/loyalty-promotions-gift-card-in-one-retail\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/aton.com\/wp-content\/uploads\/2025\/06\/Banner-articoli-sito-7.jpg\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/aton.com\/en\/loyalty-promotions-gift-card-in-one-retail\/\",\"url\":\"https:\/\/aton.com\/en\/loyalty-promotions-gift-card-in-one-retail\/\",\"name\":\"Loyalty, promotions and gift card management in .one Retail - Aton\",\"isPartOf\":{\"@id\":\"https:\/\/aton.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/aton.com\/en\/loyalty-promotions-gift-card-in-one-retail\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/aton.com\/en\/loyalty-promotions-gift-card-in-one-retail\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/aton.com\/wp-content\/uploads\/2025\/06\/Banner-articoli-sito-7.jpg\",\"datePublished\":\"2025-06-23T14:39:11+00:00\",\"dateModified\":\"2025-09-08T10:27:21+00:00\",\"description\":\".one Retail is a single platform for store management, complete with integrated solutions for loyalty, promotions and gift cards.\",\"breadcrumb\":{\"@id\":\"https:\/\/aton.com\/en\/loyalty-promotions-gift-card-in-one-retail\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/aton.com\/en\/loyalty-promotions-gift-card-in-one-retail\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/aton.com\/en\/loyalty-promotions-gift-card-in-one-retail\/#primaryimage\",\"url\":\"https:\/\/aton.com\/wp-content\/uploads\/2025\/06\/Banner-articoli-sito-7.jpg\",\"contentUrl\":\"https:\/\/aton.com\/wp-content\/uploads\/2025\/06\/Banner-articoli-sito-7.jpg\",\"width\":1920,\"height\":1080,\"caption\":\"Loyalty, promotions and gift cards in .one Retail\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/aton.com\/en\/loyalty-promotions-gift-card-in-one-retail\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/aton.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Loyalty, promotions and gift cards in .one Retail\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/aton.com\/#website\",\"url\":\"https:\/\/aton.com\/\",\"name\":\"Aton\",\"description\":\"Accompagniamo la tua azienda verso la trasformazione digitale sostenibile\",\"publisher\":{\"@id\":\"https:\/\/aton.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/aton.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/aton.com\/#organization\",\"name\":\"Aton S.p.A. Societ\u00e0 Benefit\",\"url\":\"https:\/\/aton.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/aton.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/aton.com\/wp-content\/uploads\/2022\/03\/aton_logo.png\",\"contentUrl\":\"https:\/\/aton.com\/wp-content\/uploads\/2022\/03\/aton_logo.png\",\"width\":295,\"height\":171,\"caption\":\"Aton S.p.A. Societ\u00e0 Benefit\"},\"image\":{\"@id\":\"https:\/\/aton.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/aton.spa\/\",\"https:\/\/www.linkedin.com\/company\/aton-s.p.a.\",\"https:\/\/www.instagram.com\/atonspasocietabenefit\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/aton.com\/#\/schema\/person\/068806d8e72fb4663f061e6cb07b6bfa\",\"name\":\"Giulia\",\"url\":\"https:\/\/aton.com\/en\/author\/giulia-smeazzettoaton-com\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Loyalty, promotions and gift card management in .one Retail - Aton","description":".one Retail is a single platform for store management, complete with integrated solutions for loyalty, promotions and gift cards.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/aton.com\/en\/loyalty-promotions-gift-card-in-one-retail\/","og_locale":"en_US","og_type":"article","og_title":"Loyalty, promotions and gift card management in .one Retail - Aton","og_description":".one Retail is a single platform for store management, complete with integrated solutions for loyalty, promotions and gift cards.","og_url":"https:\/\/aton.com\/en\/loyalty-promotions-gift-card-in-one-retail\/","og_site_name":"Aton","article_publisher":"https:\/\/www.facebook.com\/aton.spa\/","article_published_time":"2025-06-23T14:39:11+00:00","article_modified_time":"2025-09-08T10:27:21+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/aton.com\/wp-content\/uploads\/2025\/06\/Banner-articoli-sito-7.jpg","type":"image\/jpeg"}],"author":"Giulia","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Giulia","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/aton.com\/en\/loyalty-promotions-gift-card-in-one-retail\/#article","isPartOf":{"@id":"https:\/\/aton.com\/en\/loyalty-promotions-gift-card-in-one-retail\/"},"author":{"name":"Giulia","@id":"https:\/\/aton.com\/#\/schema\/person\/068806d8e72fb4663f061e6cb07b6bfa"},"headline":"Loyalty, promotions and gift cards in .one Retail","datePublished":"2025-06-23T14:39:11+00:00","dateModified":"2025-09-08T10:27:21+00:00","mainEntityOfPage":{"@id":"https:\/\/aton.com\/en\/loyalty-promotions-gift-card-in-one-retail\/"},"wordCount":523,"publisher":{"@id":"https:\/\/aton.com\/#organization"},"image":{"@id":"https:\/\/aton.com\/en\/loyalty-promotions-gift-card-in-one-retail\/#primaryimage"},"thumbnailUrl":"https:\/\/aton.com\/wp-content\/uploads\/2025\/06\/Banner-articoli-sito-7.jpg","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/aton.com\/en\/loyalty-promotions-gift-card-in-one-retail\/","url":"https:\/\/aton.com\/en\/loyalty-promotions-gift-card-in-one-retail\/","name":"Loyalty, promotions and gift card management in .one Retail - Aton","isPartOf":{"@id":"https:\/\/aton.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/aton.com\/en\/loyalty-promotions-gift-card-in-one-retail\/#primaryimage"},"image":{"@id":"https:\/\/aton.com\/en\/loyalty-promotions-gift-card-in-one-retail\/#primaryimage"},"thumbnailUrl":"https:\/\/aton.com\/wp-content\/uploads\/2025\/06\/Banner-articoli-sito-7.jpg","datePublished":"2025-06-23T14:39:11+00:00","dateModified":"2025-09-08T10:27:21+00:00","description":".one Retail is a single platform for store management, complete with integrated solutions for loyalty, promotions and gift cards.","breadcrumb":{"@id":"https:\/\/aton.com\/en\/loyalty-promotions-gift-card-in-one-retail\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/aton.com\/en\/loyalty-promotions-gift-card-in-one-retail\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/aton.com\/en\/loyalty-promotions-gift-card-in-one-retail\/#primaryimage","url":"https:\/\/aton.com\/wp-content\/uploads\/2025\/06\/Banner-articoli-sito-7.jpg","contentUrl":"https:\/\/aton.com\/wp-content\/uploads\/2025\/06\/Banner-articoli-sito-7.jpg","width":1920,"height":1080,"caption":"Loyalty, promotions and gift cards in .one Retail"},{"@type":"BreadcrumbList","@id":"https:\/\/aton.com\/en\/loyalty-promotions-gift-card-in-one-retail\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/aton.com\/en\/"},{"@type":"ListItem","position":2,"name":"Loyalty, promotions and gift cards in .one Retail"}]},{"@type":"WebSite","@id":"https:\/\/aton.com\/#website","url":"https:\/\/aton.com\/","name":"Aton","description":"Accompagniamo la tua azienda verso la trasformazione digitale sostenibile","publisher":{"@id":"https:\/\/aton.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/aton.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/aton.com\/#organization","name":"Aton S.p.A. Societ\u00e0 Benefit","url":"https:\/\/aton.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/aton.com\/#\/schema\/logo\/image\/","url":"https:\/\/aton.com\/wp-content\/uploads\/2022\/03\/aton_logo.png","contentUrl":"https:\/\/aton.com\/wp-content\/uploads\/2022\/03\/aton_logo.png","width":295,"height":171,"caption":"Aton S.p.A. Societ\u00e0 Benefit"},"image":{"@id":"https:\/\/aton.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/aton.spa\/","https:\/\/www.linkedin.com\/company\/aton-s.p.a.","https:\/\/www.instagram.com\/atonspasocietabenefit\/"]},{"@type":"Person","@id":"https:\/\/aton.com\/#\/schema\/person\/068806d8e72fb4663f061e6cb07b6bfa","name":"Giulia","url":"https:\/\/aton.com\/en\/author\/giulia-smeazzettoaton-com\/"}]}},"_links":{"self":[{"href":"https:\/\/aton.com\/en\/wp-json\/wp\/v2\/posts\/75219","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aton.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/aton.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/aton.com\/en\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/aton.com\/en\/wp-json\/wp\/v2\/comments?post=75219"}],"version-history":[{"count":2,"href":"https:\/\/aton.com\/en\/wp-json\/wp\/v2\/posts\/75219\/revisions"}],"predecessor-version":[{"id":75283,"href":"https:\/\/aton.com\/en\/wp-json\/wp\/v2\/posts\/75219\/revisions\/75283"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/aton.com\/en\/wp-json\/wp\/v2\/media\/76213"}],"wp:attachment":[{"href":"https:\/\/aton.com\/en\/wp-json\/wp\/v2\/media?parent=75219"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}