{"id":75201,"date":"2023-02-02T10:43:49","date_gmt":"2023-02-02T09:43:49","guid":{"rendered":"https:\/\/aton.com\/meta-informazioni-product-information-management\/"},"modified":"2025-08-08T10:25:31","modified_gmt":"2025-08-08T08:25:31","slug":"meta-information-product-information-management","status":"publish","type":"post","link":"https:\/\/aton.com\/en\/meta-information-product-information-management\/","title":{"rendered":"Meta information: the key to a project\u2019s success"},"content":{"rendered":"<h2><strong>Meta information: the key to a project\u2019s success<\/strong><\/h2>\n<p>Did you know that one of the key ingredients for a product&#8217;s success is meta-information?<\/p>\n<p>As sales processes become increasingly digital \u2013 something we experience daily alongside our clients \u2013 the importance of the information accompanying a product is becoming ever more evident. Meta-information is now a crucial factor in determining market success.<\/p>\n<h2><strong>What makes a product valuable<\/strong><\/h2>\n<p>Customers no longer assess a <strong>product<\/strong> solely based on its physical features; increasingly, they look at the information that allows them to evaluate its <strong>value<\/strong> from multiple perspectives.<\/p>\n<ul>\n<li>The <strong>geographical origin<\/strong> of the product and its raw materials<\/li>\n<li><strong>Certification of production or transport processes<\/strong>, which impacts perceived quality<\/li>\n<li><strong>Packaging<\/strong> and its variations, influencing appeal, functionality, or sellability along the supply chain<\/li>\n<li><strong>Complementary<\/strong> or comparable <strong>products<\/strong><\/li>\n<li>The <strong>set of images and media<\/strong> that support identification and recognisability<\/li>\n<li><strong>Digital attributes<\/strong> that enable the product to be searched for and found among many others on <a href=\"https:\/\/aton.com\/en\/solution\/b2b-e-commerce\/\" target=\"_blank\" rel=\"noopener\">e-commerce<\/a> platforms or across the web<\/li>\n<\/ul>\n<p>Today, we increasingly make purchasing decisions with our eyes and our psychology rather than through touch or taste. We choose to buy the <strong>abstract projection<\/strong> of a product that has formed in our minds \u2014 shaped by what we\u2019ve seen and learned through <strong>digital channels<\/strong> \u2014 even if the actual purchase happens in a physical store.<\/p>\n<h3><strong>A single platform for product information management<\/strong><\/h3>\n<p>The past two years \u2013 accelerated by the restrictions brought on by the pandemic \u2013 have seen a significant surge in sales across digital channels, both in <strong>B2C<\/strong> and <strong>B2B<\/strong>.<\/p>\n<p>This has led us to further develop our <strong>digital sales platform<\/strong> with features designed to help companies maintain and enrich the information associated with their product master data.<\/p>\n<p>Our solution also manages the <strong>update status of product records<\/strong> and enables a wide range of internal and external stakeholders to be involved in the process of enriching and updating product information.<\/p>\n<ul>\n<li><strong>Business partners<\/strong> (such as suppliers) <strong>can actively take part<\/strong> in the process of enriching the product\u2019s digital profile.<\/li>\n<li>In addition, there is the opportunity to <strong>integrate automated data flows<\/strong> from <strong>international brand banks<\/strong> \u2014 specialist service providers that supply or update product master data on behalf of manufacturers already connected to these data sources.<\/li>\n<\/ul>\n<p><strong><div class=\"custom_button\"><a href=\"https:\/\/aton.com\/en\/?page_id=74601\" class=\"dropbtn mx-auto _slim\" title=\"Discover .one PIM\" target=\"\" ><div class=\"dropbtn_content\">Discover .one PIM<\/div><div class=\"dropbtn_drop\"><i class=\"sn_sprite _button_drop \"><svg viewBox=\"0 0 147 64\"><use xlink:href=\"\/wp-content\/themes\/aton\/assets\/images\/icons.svg#button-drop\" \/><\/svg><\/i><\/div><div class=\"dropbtn_spacer\"><\/div><\/a><\/div><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Meta information: the key to a project\u2019s success Did you know that one of the key ingredients for a product&#8217;s success is meta-information? As sales processes become increasingly digital \u2013 something we experience daily alongside our clients \u2013 the importance of the information accompanying a product is becoming ever more evident. Meta-information is now a [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":48053,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false},"class_list":["post-75201","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","keyword-sales-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Meta information and product information management - Aton<\/title>\n<meta name=\"description\" content=\"Learn how meta-information enhances your product\u2019s digital profile and increases its market value. Dive into the article to explore more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/aton.com\/en\/meta-information-product-information-management\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Meta information and product information management - Aton\" \/>\n<meta property=\"og:description\" content=\"Learn how meta-information enhances your product\u2019s digital profile and increases its market value. 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