{"id":75182,"date":"2024-11-26T12:46:01","date_gmt":"2024-11-26T11:46:01","guid":{"rendered":"https:\/\/aton.com\/soluzioni-digitali-per-ridurre-sprechi-alimentari\/"},"modified":"2025-08-19T10:53:42","modified_gmt":"2025-08-19T08:53:42","slug":"digital-solutions-against-food-waste","status":"publish","type":"post","link":"https:\/\/aton.com\/en\/digital-solutions-against-food-waste\/","title":{"rendered":"Digital solutions against food waste: building a sustainable future"},"content":{"rendered":"

Food waste: the numbers<\/strong><\/h2>\n

Transforming the food industry towards sustainability<\/strong> through digital solutions<\/strong> is the challenge tech companies<\/strong> are called to tackle today in the fight against food waste<\/strong>.<\/p>\n

Currently, 40%<\/strong> of food is wasted globally \u2014 a figure with not only economic and social implications, but also a major environmental impact. Food waste is responsible for 8\u201310% of all human-induced greenhouse gas emissions worldwide (WWF, 2021).<\/p>\n

These numbers are sobering and are driving greater awareness among consumers. This is reflected in the steady rise of apps and<\/strong> digital platforms aimed at reducing waste<\/strong> \u2014 from Too Good To Go to Phenix, Myfoody and Regusto. In 2023 alone, Too Good To Go registered 21 million new users and added 72,000 active shops.<\/p>\n

While these platforms focus on the final stage of consumption, the potential of digital technologies<\/strong> to combat food waste spans the entire supply chain<\/strong> \u2014 helping organisations improve their impact on the ecosystems<\/strong> around them.<\/p>\n

Digital solutions to reduce food waste in fresh and ultra-fresh supply chains<\/strong><\/h2>\n

Let\u2019s consider a company that produces and distributes fresh or ultra-fresh products \u2014 the kind that reach supermarket shelves every day or are served in caf\u00e9s, restaurants and hotels. Freshness is a fundamental requirement for these goods, which must be distributed on a large scale and sold within the same day to ensure maximum quality <\/strong>and safety<\/strong> for the end consumer.<\/p>\n

This means that any unsold products at the end of the day must be discarded \u2014 a loss that has not only economic consequences for the business, but also social and environmental implications for the community and the planet.<\/p>\n

This is where digital technologies can make a real difference. By providing near real-time sales data, they can support smarter business decisions and improve operational efficiency.<\/p>\n