{"id":75168,"date":"2024-11-15T18:01:35","date_gmt":"2024-11-15T17:01:35","guid":{"rendered":"https:\/\/aton.com\/torrefazioni-vendita-di-caffe-horeca\/"},"modified":"2025-10-02T12:45:12","modified_gmt":"2025-10-02T10:45:12","slug":"coffee-roasters-supplying-horeca","status":"publish","type":"post","link":"https:\/\/aton.com\/en\/coffee-roasters-supplying-horeca\/","title":{"rendered":"Coffee roasters: supplying the HoReCa sector"},"content":{"rendered":"<p>The <a href=\"https:\/\/en.wikipedia.org\/wiki\/Hospitality_industry\" target=\"_blank\" rel=\"noopener\"><strong>HoReCa<\/strong><\/a> sector (Hotels, Restaurants, and Caf\u00e9s) <strong>represents a golden opportunity<\/strong> <strong>for coffee roasters<\/strong> looking to expand their market and build long-lasting business relationships.<\/p>\n<p>Let\u2019s explore how a coffee roaster can benefit from working with this sector!<\/p>\n<h3><strong>Coffee roasters and the B2B coffee market<\/strong><\/h3>\n<p>The core business of coffee roasters serving the HoReCa sector is <a href=\"https:\/\/aton.com\/en\/coffee-van-or-direct-sales\/\" target=\"_blank\" rel=\"noopener\"><strong>B2B sales<\/strong><\/a> \u2013 supplying coffee and related products directly to businesses in the industry. This approach enables roasters to build <strong>strong, long-term relationships<\/strong> with clients such as hotels, restaurants, bars and caf\u00e9s, ensuring a<strong> steady and predictable revenue stream<\/strong>.<\/p>\n<p>Roasters can stand out by offering <strong>customised blends <\/strong>tailored to each client\u2019s specific needs. This not only meets the unique preferences of each establishment, but also creates added value that fosters <strong>customer loyalty<\/strong>.<\/p>\n<p>In addition, providing <strong>consultancy on coffee preparation and staff training<\/strong> helps raise service quality, enhancing both the venue\u2019s reputation and, in turn, that of the roaster.<\/p>\n<ul>\n<li>investing in <strong>staff training<\/strong> at client premises is an effective way to ensure that coffee is prepared to the highest standard, increasing end-customer satisfaction,<\/li>\n<li>offering <strong>courses<\/strong> on coffee preparation, latte art, and coffee machine management also strengthens the relationship between the roaster and its clients.<\/li>\n<\/ul>\n<p>In addition to supplying coffee, <strong>many roasters offer espresso machines <a href=\"https:\/\/aton.com\/en\/modern-van-sales\/\" target=\"_blank\" rel=\"noopener\">on loan or rental<\/a><\/strong>. This added service not only helps build customer loyalty but also creates <strong>opportunities<\/strong> for additional revenue through <strong>maintenance<\/strong> and <strong>technical support<\/strong>. The equipment provided includes professional coffee machines, grinders, and water filtration systems \u2013 all essential for ensuring high-quality coffee.<\/p>\n<p><strong><div class=\"custom_button\"><a href=\"https:\/\/aton.com\/en\/onesfa-sales-force-automation\/\" class=\"dropbtn mx-auto _slim\" title=\"Discover .one SFA\" target=\"\" ><div class=\"dropbtn_content\">Discover .one SFA<\/div><div class=\"dropbtn_drop\"><i class=\"sn_sprite _button_drop \"><svg viewBox=\"0 0 147 64\"><use xlink:href=\"\/wp-content\/themes\/aton\/assets\/images\/icons.svg#button-drop\" \/><\/svg><\/i><\/div><div class=\"dropbtn_spacer\"><\/div><\/a><\/div><\/strong><\/p>\n<h3><strong>Why customer loyalty is essential for sustainable business growth<\/strong><\/h3>\n<p>The relationship between coffee roasters and HoReCa clients is often governed by <strong>long-term supply contracts<\/strong>, which provide financial stability and predictability. Pricing can be adjusted based on purchase volumes and delivery frequency, allowing for flexibility and personalisation.<\/p>\n<p>This contractual approach ensures that both parties clearly understand the terms of the partnership, making for efficient, transparent collaboration with no surprises.<\/p>\n<p>Offering personalised services, equipment on loan, and ongoing support helps build long-term, trust-based relationships with HoReCa clients. This not only guarantees a steady revenue stream, but also creates brand ambassadors who promote the roastery through <strong>positive word of mouth<\/strong>.<\/p>\n<p><strong><div class=\"custom_button\"><a href=\"https:\/\/aton.com\/en\/oneb2bportal-ecommerce-platform\/\" class=\"dropbtn mx-auto _slim\" title=\"Discover .one B2B\" target=\"\" ><div class=\"dropbtn_content\">Discover .one B2B<\/div><div class=\"dropbtn_drop\"><i class=\"sn_sprite _button_drop \"><svg viewBox=\"0 0 147 64\"><use xlink:href=\"\/wp-content\/themes\/aton\/assets\/images\/icons.svg#button-drop\" \/><\/svg><\/i><\/div><div class=\"dropbtn_spacer\"><\/div><\/a><\/div><\/strong><\/p>\n<h3><strong>Coffee roasters and logistics: selling coffee and complementary products<\/strong><\/h3>\n<p>In addition to coffee, roasters can expand their offering with <strong>complementary products<\/strong> such as coffee pods or capsules, sugar, branded cups and napkins, tea, herbal infusions, hot chocolate, and accompanying items like biscuits or confectionery. This diversification not only <strong>increases sales opportunities<\/strong> but also meets a broader range of customer needs.<\/p>\n<p>To enhance brand visibility, roasters can provide <strong>promotional materials<\/strong> such as branded cups, signage, and napkins. This helps create perceived value for the coffee served in HoReCa establishments, contributing to <strong>brand awareness<\/strong> and reputation.<\/p>\n<p>Ensuring <strong><a href=\"https:\/\/aton.com\/en\/the-world-hidden-coffee-cup\/\" target=\"_blank\" rel=\"noopener\">efficient logistics<\/a><\/strong> with frequent and punctual deliveries is essential to avoid disruptions in the coffee supply \u2013 a vital product for restaurants and caf\u00e9s. Roasters can either develop logistics partnerships or manage their own distribution network to ensure that customers receive their products promptly, improving satisfaction and fostering loyalty.<\/p>\n<p><strong><div class=\"custom_button\"><a href=\"https:\/\/aton.com\/en\/onevan-van-sales-direct-store-delivery\/\" class=\"dropbtn mx-auto _slim\" title=\"Discover .one VAN\" target=\"\" ><div class=\"dropbtn_content\">Discover .one VAN<\/div><div class=\"dropbtn_drop\"><i class=\"sn_sprite _button_drop \"><svg viewBox=\"0 0 147 64\"><use xlink:href=\"\/wp-content\/themes\/aton\/assets\/images\/icons.svg#button-drop\" \/><\/svg><\/i><\/div><div class=\"dropbtn_spacer\"><\/div><\/a><\/div><\/strong><\/p>\n<p>At Aton, we\u2019ve been working in this sector for over 30 years, supporting the sales of <a href=\"https:\/\/aton.com\/en\/case-study\/\" target=\"_blank\" rel=\"noopener\">companies operating in the coffee industry<\/a> with digital solutions. Get in touch to find out how we can help you grow in the HoReCa market!<\/p>\n<p><strong><div class=\"custom_button\"><a href=\"https:\/\/aton.com\/en\/contact\/\" class=\"dropbtn mx-auto _slim\" title=\"Contact us\" target=\"\" ><div class=\"dropbtn_content\">Contact us<\/div><div class=\"dropbtn_drop\"><i class=\"sn_sprite _button_drop \"><svg viewBox=\"0 0 147 64\"><use xlink:href=\"\/wp-content\/themes\/aton\/assets\/images\/icons.svg#button-drop\" \/><\/svg><\/i><\/div><div class=\"dropbtn_spacer\"><\/div><\/a><\/div><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The HoReCa sector (Hotels, Restaurants, and Caf\u00e9s) represents a golden opportunity for coffee roasters looking to expand their market and build long-lasting business relationships. Let\u2019s explore how a coffee roaster can benefit from working with this sector! Coffee roasters and the B2B coffee market The core business of coffee roasters serving the HoReCa sector is [&hellip;]<\/p>\n","protected":false},"author":15,"featured_media":73306,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false},"class_list":["post-75168","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","keyword-sales-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Coffee roasters: supplying the HoReCa sector - Aton<\/title>\n<meta name=\"description\" content=\"Coffee roasters: discover the strategies to grow your B2B business by successfully supplying the HoReCa sector.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/aton.com\/en\/coffee-roasters-supplying-horeca\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Coffee roasters: supplying the HoReCa sector - 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