{"id":75101,"date":"2024-04-16T08:56:55","date_gmt":"2024-04-16T06:56:55","guid":{"rendered":"https:\/\/aton.com\/il-valore-dei-dati\/"},"modified":"2025-08-14T09:49:38","modified_gmt":"2025-08-14T07:49:38","slug":"the-value-of-data","status":"publish","type":"post","link":"https:\/\/aton.com\/en\/the-value-of-data\/","title":{"rendered":"The value of data in the sales process"},"content":{"rendered":"

Customer and Product Data: the most valuable source of insights<\/strong><\/h2>\n

At the beating heart of every company lies a precious treasure: information<\/strong><\/a>.<\/p>\n

Customers<\/strong>, through their digital footprints<\/strong>, weave a unique tapestry \u2014 each click, each preference, each piece of feedback is a thread that helps form a portrait of who they are and what they<\/strong> want<\/strong>. Customer profiling<\/strong>, built on years of trust-based relationships, is the key that unlocks hidden doors. It guides us through their unspoken desires, helps us anticipate their needs, and enables us to craft a truly tailored service<\/strong>.<\/p>\n

Products<\/strong> <\/a>represent another strategic asset: the information surrounding them is our instruction manual for creating extraordinary experiences. Knowing every detail, every feature, every distinctive trait allows us to craft targeted proposals for each customer and every market sector<\/strong>.<\/p>\n

\"I<\/p>\n

Managing data within digital sales solutions<\/strong><\/h2>\n

Here\u2019s the challenge<\/strong> when it comes to digital sales solutions<\/strong><\/a>: bringing together customer data and product data<\/strong> to provide valuable insights for decision-makers across the organisation.<\/p>\n

When we sit down with our clients, one of the most common questions we hear is:”How can we build more targeted promotional offers<\/a>?<\/strong>”<\/p>\n

We usually respond with a few questions of our own:<\/p>\n