{"id":75057,"date":"2024-06-10T12:24:01","date_gmt":"2024-06-10T10:24:01","guid":{"rendered":"https:\/\/aton.com\/assistenza-per-il-mondo-fashion\/"},"modified":"2025-08-22T12:57:06","modified_gmt":"2025-08-22T10:57:06","slug":"fashion-retail-assistance","status":"publish","type":"post","link":"https:\/\/aton.com\/en\/fashion-retail-assistance\/","title":{"rendered":"Aton beyond support: redefining fashion retail assistance"},"content":{"rendered":"<p>Today, talking about <a href=\"https:\/\/aton.com\/en\/fashion-store-needs\/\" target=\"_blank\" rel=\"noopener\"><strong>omnichannel<\/strong><\/a> is essential: in the world of <a href=\"https:\/\/aton.com\/en\/sectors\/fashion\/\" target=\"_blank\" rel=\"noopener\">Fashion Retail<\/a>, <strong>everything that happens offline must be reflected online<\/strong>. In this context, there are those who work behind the scenes to ensure that every element remains fully operational \u2014 creating a seamless and consistent customer experience across multiple touchpoints.<\/p>\n<h2><strong>Supporting the fashion industry through an omnichannel approach<\/strong><\/h2>\n<p><strong>The strategic goals of the brands we work with are also Aton\u2019s goals<\/strong>. We operate in the B2B channel to <a href=\"https:\/\/aton.com\/en\/services-tools-business-continuity\/\" target=\"_blank\" rel=\"noopener\">ensure business continuity<\/a> \u2014 going far beyond the traditional definition of \u201csupport\u201d. We stand alongside our clients because <strong>understanding each brand\u2019s processes and logic<\/strong> is essential to us. Our aim is to deliver <strong>the highest level of service<\/strong> while enabling people to <strong>work at their best<\/strong>, every single day.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-72478\" src=\"https:\/\/aton.com\/wp-content\/uploads\/2024\/06\/Grafica-Smart-Services-Aton-DEF.gif\" alt=\"Assistenza per il mondo fashion - Aton\" width=\"834\" height=\"469\" \/><\/p>\n<p>Technological evolution has allowed us to get closer to our clients through innovative support solutions tailored to the fast-moving world of fashion. Customer experience must be omnichannel \u2014 and so must support. <strong>It needs to be accessible through every possible channel<\/strong>, wherever our Store Manager may be.<\/p>\n<h2><strong>How do we help store staff in the fashion industry?<\/strong><\/h2>\n<p>Aton\u2019s <strong>Global Store Assistants<\/strong> have a deep understanding of retail processes, delivering <strong>services that cover the entire store lifecycle<\/strong> \u2014 from planning and on-site support during store openings to the coordination of daily operations. They work to ensure that the agreed targets with our clients\u2019 sales management teams are consistently achieved.<\/p>\n<p>Being the <strong>single point of contact<\/strong> allows store staff to <strong>quickly access the information they need<\/strong> \u2014 whether it&#8217;s training-related, helping to ease the impact of staff turnover, or IT\/application-related, an area where they\u2019re not expected to have expertise. The <strong>human side<\/strong> of Aton\u2019s Service Desk is strengthened by the presence of a <strong>Service Manager<\/strong>, who supports clients with a consultative approach \u2014 sharing insights, analysing needs, and actively proposing targeted actions to drive change management projects. These initiatives begin with the involvement of the people working on the shop floor, building long-term relationships based on trust.<\/p>\n<p>For us, support in the fashion world is defined by one essential and distinctive element: <strong>empathy<\/strong> \u2014 the ability to step into the shoes of those who seek assistance. This mindset enables us to deliver <strong>highly personalised services<\/strong>, tailored to the specific sector, geography, and organisational model of each retail network we serve, ensuring <strong>operational continuity<\/strong> and <strong>the long-term success of our clients&#8217; businesses<\/strong>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-72505 aligncenter\" src=\"https:\/\/aton.com\/wp-content\/uploads\/2024\/06\/Grafica-articolo-bisogni-fashion.png\" alt=\"Smart services - Aton\" width=\"1033\" height=\"612\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><strong><div class=\"custom_button\"><a href=\"https:\/\/aton.com\/en\/solutions\/service-desk\/\" class=\"dropbtn mx-auto _slim\" title=\"Discover our specialist support and consultancy services\" target=\"\" ><div class=\"dropbtn_content\">Discover our specialist support and consultancy services<\/div><div class=\"dropbtn_drop\"><i class=\"sn_sprite _button_drop \"><svg viewBox=\"0 0 147 64\"><use xlink:href=\"\/wp-content\/themes\/aton\/assets\/images\/icons.svg#button-drop\" \/><\/svg><\/i><\/div><div class=\"dropbtn_spacer\"><\/div><\/a><\/div><\/strong><\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/company\/aton-s.p.a.\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-49188\" src=\"https:\/\/aton.com\/wp-content\/uploads\/2023\/05\/linkedin-1-1.png\" alt=\"linkedin-icon-img\" width=\"30\" height=\"30\" \/><\/a> <a href=\"https:\/\/www.instagram.com\/atonspasocietabenefit\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-49191\" src=\"https:\/\/aton.com\/wp-content\/uploads\/2023\/05\/instagram-2-1.png\" alt=\"instagram-icon-img\" width=\"30\" height=\"30\" \/><\/a> <a href=\"https:\/\/www.facebook.com\/aton.spa\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-49194\" src=\"https:\/\/aton.com\/wp-content\/uploads\/2023\/05\/facebook-1-1.png\" alt=\"facebook-icon-img\" width=\"30\" height=\"30\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Today, talking about omnichannel is essential: in the world of Fashion Retail, everything that happens offline must be reflected online. In this context, there are those who work behind the scenes to ensure that every element remains fully operational \u2014 creating a seamless and consistent customer experience across multiple touchpoints. Supporting the fashion industry through [&hellip;]<\/p>\n","protected":false},"author":15,"featured_media":72485,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false},"class_list":["post-75057","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","keyword-service-desk-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Aton beyond support: redefining fashion retail assistance - Aton<\/title>\n<meta name=\"description\" content=\"Aton supports fashion retail with a dedicated team of 100 Service Desk experts and Service Managers, delivering seamless omnichannel support.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/aton.com\/en\/fashion-retail-assistance\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Aton beyond support: redefining fashion retail assistance - 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