{"id":74935,"date":"2023-09-30T09:51:01","date_gmt":"2023-09-30T07:51:01","guid":{"rendered":"https:\/\/aton.com\/retail-specialty-store\/"},"modified":"2025-08-14T15:11:48","modified_gmt":"2025-08-14T13:11:48","slug":"retail-specialty-store","status":"publish","type":"post","link":"https:\/\/aton.com\/en\/retail-specialty-store\/","title":{"rendered":"A Journey into the Specialty Store"},"content":{"rendered":"<p>As highlighted in the 21st edition of the <strong>Non-Food Observatory by GS1 Italy<\/strong>, the non-food sector in Italy recorded an <strong>annual turnover growth of +4.3%<\/strong>. In 2022, with the full reopening of physical stores, the Non-Food retail landscape shifted once again. Retailers resumed investing not only in new store openings, but also in the refurbishment of existing shops and in streamlining their store networks. Customers returned to shopping in brick-and-mortar stores, particularly specialty stores, which continue to lead in many segments thanks to their know-how, personalisation, and high levels of service.<\/p>\n<p><em>How can this trend be sustained and how can retailers remain attractive to consumers? <\/em><em>How are specialty retailers adapting, including through the use of technology?<\/em><\/p>\n<p>Some key areas to focus on are:<\/p>\n<ul>\n<li><strong>complete assortment<\/strong>: consumers entering a specialty store expect a full range of products within a given category\u2014far more comprehensive than what they might find in a generalist superstore. For this reason, it is essential for specialty retailers to adopt <a href=\"https:\/\/aton.com\/en\/oneretail\/\" target=\"_blank\" rel=\"noopener\">retail management solutions<\/a> that enable close monitoring and control of product turnover, while minimising out-of-stock situations. This can be achieved through accurate insight into both sell-out data and inbound stock flows. Other key elements to monitor include product facing and price consistency, ensuring that shelf prices are updated in real time and aligned with the checkout system;<\/li>\n<li><strong>dedicated sales assistants<\/strong>: efficient in-store operations allow staff to focus on <strong>building personalised relationships with customers<\/strong>\u2014an essential element in creating the kind of engagement that encourages them to return to the same store;<\/li>\n<li><strong>Consumer interaction before and after the purchase experience<\/strong>:\u00a0a physical store alone is no longer enough. The lockdown period accelerated the growth of e-commerce and got even the most reluctant consumers used to shopping online. Now more than ever, it\u2019s important for a specialty store to be present <strong>before the purchase<\/strong>\u2014through dedicated apps and targeted promotions\u2014<strong>and after<\/strong>, to understand the customer\u2019s experience, measure their satisfaction, and offer them new opportunities to engage.<\/li>\n<\/ul>\n<p>The emerging landscape is defined by the <strong>integration of physical and digital channels<\/strong>\u2014an essential step in creating a smooth, memorable shopping experience capable of attracting and retaining customers.<\/p>\n<p>Visiting a store is becoming more of an option than a necessity.<br \/>\nThis means that the physical shop can serve both as a convenient <strong>collection point for items purchased online<\/strong> (click &amp; collect), but also as a space for <strong>offering enriched experiences to customers<\/strong>. For example, it can become an educational hub where customers attend workshops on topics of interest\u2014from cooking and DIY to plant care and pet wellbeing.<\/p>\n<p><strong><div class=\"custom_button\"><a href=\"https:\/\/aton.com\/en\/oneretail\/\" class=\"dropbtn mx-auto _slim\" title=\"Discover more about .one Retail\" target=\"\" ><div class=\"dropbtn_content\">Discover more about .one Retail<\/div><div class=\"dropbtn_drop\"><i class=\"sn_sprite _button_drop \"><svg viewBox=\"0 0 147 64\"><use xlink:href=\"\/wp-content\/themes\/aton\/assets\/images\/icons.svg#button-drop\" \/><\/svg><\/i><\/div><div class=\"dropbtn_spacer\"><\/div><\/a><\/div><\/strong><\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/company\/aton-s.p.a.\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-49188\" src=\"https:\/\/aton.com\/wp-content\/uploads\/2023\/05\/linkedin-1-1.png\" alt=\"linkedin-icon-img\" width=\"30\" height=\"30\" \/><\/a> <a href=\"https:\/\/www.instagram.com\/atonspasocietabenefit\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-49191\" src=\"https:\/\/aton.com\/wp-content\/uploads\/2023\/05\/instagram-2-1.png\" alt=\"instagram-icon-img\" width=\"30\" height=\"30\" \/><\/a> <a href=\"https:\/\/www.facebook.com\/aton.spa\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-49194\" src=\"https:\/\/aton.com\/wp-content\/uploads\/2023\/05\/facebook-1-1.png\" alt=\"facebook-icon-img\" width=\"30\" height=\"30\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As highlighted in the 21st edition of the Non-Food Observatory by GS1 Italy, the non-food sector in Italy recorded an annual turnover growth of +4.3%. In 2022, with the full reopening of physical stores, the Non-Food retail landscape shifted once again. Retailers resumed investing not only in new store openings, but also in the refurbishment [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":43587,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false},"class_list":["post-74935","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","keyword-retail-management-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Retail management solutions for specialty stores - Aton<\/title>\n<meta name=\"description\" content=\"Retail management solutions for specialty stores: complete assortment, dedicated staff, consumer engagement.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/aton.com\/en\/retail-specialty-store\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Retail management solutions for specialty stores - 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