{"id":45504,"date":"2022-05-24T14:47:17","date_gmt":"2022-05-24T12:47:17","guid":{"rendered":"https:\/\/aton.com\/master-data-management-morte-silos\/"},"modified":"2023-11-29T12:28:45","modified_gmt":"2023-11-29T11:28:45","slug":"master-data-management-best-solution-for-retail","status":"publish","type":"post","link":"https:\/\/aton.com\/en\/master-data-management-best-solution-for-retail\/","title":{"rendered":"Master Data Management: the best solution for retail"},"content":{"rendered":"<h2 aria-level=\"2\">Digital or non- digital,<br \/>\nthat is the dilemma<\/h2>\n<p><span data-contrast=\"none\">Lately, new technologies lead us to renew our technological equipment with software, possibly in the cloud, augmented reality, robots, automated warehouses, etc.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:2,&quot;335559739&quot;:450,&quot;335559740&quot;:420}\">\u00a0<\/span><i><span data-contrast=\"none\">But what if, before welcoming the future, we had to rethink the basics?<\/span><\/i><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:2,&quot;335559739&quot;:450,&quot;335559740&quot;:420}\">\u00a0<\/span><\/p>\n<h2><strong>Master Data Management: the basis of business processes<\/strong><\/h2>\n<p><span data-contrast=\"none\">Incorrect data management can lead to huge economic losses. Data is the basis of our business processes, yet it is often mistreated, thrown around on different systems, manipulated by those who should not be doing so, and wrongly brought to the final consumer. It is essential to focus on the importance of <strong>collecting all the information on our products in a single tool<\/strong> to avoid decreasing the margin on sales, incorrect pricing, coding the same product hundreds of times and risking losing control of the different sales channels.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:2,&quot;335559739&quot;:450,&quot;335559740&quot;:420}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">It is important <\/span><b><span data-contrast=\"none\">to harmonise the collaborative workflow among the various departments<\/span><\/b><span data-contrast=\"none\"> within the organisation:<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:2,&quot;335559739&quot;:450,&quot;335559740&quot;:420}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"none\">completing <\/span><\/b><span data-contrast=\"none\">missing<\/span><b><span data-contrast=\"none\"> information<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:2,&quot;335559739&quot;:160,&quot;335559740&quot;:420}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b><span data-contrast=\"none\">giving visibility of the progress <\/span><\/b><span data-contrast=\"none\">of a given process<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:2,&quot;335559739&quot;:160,&quot;335559740&quot;:420}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><b><span data-contrast=\"none\">handling<\/span><\/b><span data-contrast=\"none\"> necessary <\/span><b><span data-contrast=\"none\">approvals<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:2,&quot;335559739&quot;:160,&quot;335559740&quot;:420}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"none\">Undoubtedly, tools have emerged over the years that have facilitated this management, such as PIM and DAM software.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:2,&quot;335559739&quot;:450,&quot;335559740&quot;:420}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">We want to go further: <\/span><b><span data-contrast=\"none\">we want to make sure that companies can have living, dynamic product data<\/span><\/b><span data-contrast=\"none\"> &#8211; and why not, add to it to give more information to end customers &#8211; but also the ability to put it alongside their own business rules.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:2,&quot;335559739&quot;:450,&quot;335559740&quot;:420}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">To accomplish this purpose, we intend to provide buyers, logisticians, and the business office with a <\/span><b><span data-contrast=\"none\">simple and intuitive tool<\/span><\/b><span data-contrast=\"none\"> that leaves everyone their own space and the necessary information to consult and edit.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:2,&quot;335559739&quot;:450,&quot;335559740&quot;:420}\">\u00a0<\/span><\/p>\n<h2><strong>Why move towards multichannel?<\/strong><\/h2>\n<p aria-level=\"3\">Having full control over data and operations is a very valuable competitive advantage.\u00a0<b><span data-contrast=\"none\">Managing<\/span><\/b> <b><span data-contrast=\"none\">multichannel<\/span><\/b><span data-contrast=\"none\"> enables:<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:2,&quot;335559739&quot;:450,&quot;335559740&quot;:420}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"none\">Check prices<\/span><\/b><span data-contrast=\"none\"> of suppliers and Ce.di, sales prices on e-commerce, for direct, affiliate and Cash&amp;Carry stores<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:2,&quot;335559739&quot;:160,&quot;335559740&quot;:420}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"none\">Identify the size of products to <\/span><b><span data-contrast=\"none\">optimize the warehouse<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:2,&quot;335559739&quot;:160,&quot;335559740&quot;:420}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"none\">have a clear <\/span><b><span data-contrast=\"none\">view of price lists<\/span><\/b><span data-contrast=\"none\"> to transmit to stores<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:2,&quot;335559739&quot;:160,&quot;335559740&quot;:420}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><b><span data-contrast=\"none\">s<\/span><\/b><span data-contrast=\"auto\">a<\/span><b><span data-contrast=\"none\">ve<\/span><\/b><span data-contrast=\"none\"> precious <\/span><b><span data-contrast=\"none\">seconds<\/span><\/b><span data-contrast=\"none\"> during picking operations<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:2,&quot;335559739&quot;:160,&quot;335559740&quot;:420}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"none\">These are some of the reasons why Aton relies on a <\/span><b><span data-contrast=\"none\">Master Data Management<\/span><\/b><span data-contrast=\"none\"> solution.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:2,&quot;335559739&quot;:450,&quot;335559740&quot;:420}\">\u00a0<\/span><strong>One place to collect data, transmit it <\/strong>to all systems<strong>, achieving precise management of all sales channels<\/strong> and a drastic<strong> reduction in errors<\/strong> and <strong>wasted time.\u00a0<\/strong><\/p>\n<h2><strong>Product Information Management or Master Data Management?<\/strong><\/h2>\n<p><span data-contrast=\"none\">The MDM is a much more complex system, and we are convinced that it fully reflects the needs of <a href=\"https:\/\/aton.com\/en\/sectors\/retail\/\" target=\"_blank\" rel=\"noopener\">large-scale retailers<\/a>. Its work area is divided into <\/span><b><span data-contrast=\"none\">tabs<\/span><\/b><span data-contrast=\"none\">, in which one enters not only all the indispensable <\/span><b><span data-contrast=\"none\">information<\/span><\/b><span data-contrast=\"none\"> about a product (ingredients, origin, weight, allergens, etc.), but also the <\/span><b><span data-contrast=\"none\">actors<\/span><\/b><span data-contrast=\"none\"> who are <\/span><b><span data-contrast=\"none\">involved<\/span><\/b><span data-contrast=\"none\"> (typically suppliers), <\/span><b><span data-contrast=\"none\">assortments<\/span><\/b><span data-contrast=\"none\"> and <\/span><b><span data-contrast=\"none\">price lists<\/span><\/b><span data-contrast=\"none\"> for sales channels (e-commerce, direct and affiliated stores, Cash&amp;Carry), product dimensions, thus harmonizing the data that are automatically transmitted to all systems (ERP, WMS, Back-Office, e-commerce).<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:2,&quot;335559739&quot;:450,&quot;335559740&quot;:420}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Our goal is <\/span><b><span data-contrast=\"none\">to work alongside the systems currently in use<\/span><\/b><span data-contrast=\"none\"> and put in a top layer that integrates with them, so that there is no information to update in two different parts, and that communicates with all systems for timely updating of all information.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:2,&quot;335559739&quot;:450,&quot;335559740&quot;:420}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">This is not just product management, because we combine it with:<\/span><\/p>\n<ul>\n<li><b><span data-contrast=\"none\">merchandise management<\/span><\/b><span data-contrast=\"none\">, <\/span><\/li>\n<li><b><span data-contrast=\"none\">warehouse<\/span><\/b><span data-contrast=\"none\"> management, <\/span><\/li>\n<li><b><span data-contrast=\"none\">transportation<\/span><\/b><span data-contrast=\"none\"> optimization, <\/span><\/li>\n<li><b><span data-contrast=\"none\">management of direct and affiliated stores<\/span><\/b><span data-contrast=\"none\">, <\/span><\/li>\n<li><b><span data-contrast=\"none\">mapping<\/span><\/b><span data-contrast=\"none\"> of those who collaborate with our entities, and the ability to have them enter the required information directly.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:2,&quot;335559739&quot;:450,&quot;335559740&quot;:420}\">\u00a0<\/span><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Digital or non- digital, that is the dilemma Lately, new technologies lead us to renew our technological equipment with software, possibly in the cloud, augmented reality, robots, automated warehouses, etc.\u00a0But what if, before welcoming the future, we had to rethink the basics?\u00a0 Master Data Management: the basis of business processes Incorrect data management can lead [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":45366,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false},"class_list":["post-45504","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","keyword-retail-management-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - 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