From time out of mind, B2B sales process contemplated marketing and sales as two serial processes: first, customers were contacted by physical or digital communication, then the sales person arrived to close the loop and transform a good Lead into a Customer.<\/p>\n
Marketing <\/b>nowadays goes well beyond brand construction and request generation and can influence the whole acquisition process,<\/b> not just the initial funnel stages.<\/p>\n
Alignment between Marketing and Sales can produce efficient contents which can drastically influence sales processes.<\/p>\n
According to recent studies, 78% of B2B customers devote increasing time to the fruition of contents <\/b>(typically digital and web ones) relevant<\/b> to their purchases before interacting with a salesperson.<\/b><\/p>\n
Also in Aton, the Marketing team works in continuous synergy with Sales during the whole process, from opportunity generation to negotiation closure. Inbound Marketing<\/b>, understood as value content sharing, is supported by the traditional Outbound Marketing<\/b>\u00a0techniques, like those adopted by the new Lead Generation<\/b>\u00a0team, acting as \u201cstart-up engine\u201d in a commercial deal starting cycle.<\/p>\n","protected":false},"excerpt":{"rendered":"
From time out of mind, B2B sales process contemplated marketing and sales as two serial processes: first, customers were contacted by physical or digital communication, then the sales person arrived to close the loop and transform a good Lead into a Customer. Marketing nowadays goes well beyond brand construction and request generation and can influence […]<\/p>\n","protected":false},"author":4,"featured_media":38040,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false},"class_list":["post-38697","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\n