{"id":38355,"date":"2019-07-19T16:10:25","date_gmt":"2019-07-19T14:10:25","guid":{"rendered":"https:\/\/aton.com\/?p=38355"},"modified":"2023-11-28T17:50:44","modified_gmt":"2023-11-28T16:50:44","slug":"3-rules-to-start-your-b2b-commerce-sales-channel","status":"publish","type":"post","link":"https:\/\/aton.com\/en\/3-rules-to-start-your-b2b-commerce-sales-channel\/","title":{"rendered":"3 Rules to Start Your B2B E-commerce Sales Channel"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":4,"featured_media":36887,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false},"class_list":["post-38355","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","keyword-e-commerce-en","keyword-sales-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>3 Rules to Start Your B2B E-commerce Sales Channel<\/title>\n<meta name=\"description\" content=\"Sometimes companies are more focused on the &quot;technological medium&quot; (software platform for e-commerce B2B) than the vision of the process as a whole.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/aton.com\/en\/3-rules-to-start-your-b2b-commerce-sales-channel\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 Rules to Start Your B2B E-commerce Sales Channel\" \/>\n<meta property=\"og:description\" content=\"Sometimes companies are more focused on the &quot;technological medium&quot; (software platform for e-commerce B2B) than the vision of the process as a whole.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/aton.com\/en\/3-rules-to-start-your-b2b-commerce-sales-channel\/\" \/>\n<meta property=\"og:site_name\" content=\"Aton\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/aton.spa\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-07-19T14:10:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-28T16:50:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/aton.com\/wp-content\/uploads\/2018\/12\/b2bcommerce-aton-thumb.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"450\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Denisa\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Denisa\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/aton.com\/en\/3-rules-to-start-your-b2b-commerce-sales-channel\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/aton.com\/en\/3-rules-to-start-your-b2b-commerce-sales-channel\/\"},\"author\":{\"name\":\"Denisa\",\"@id\":\"https:\/\/aton.com\/#\/schema\/person\/7972f6288b67294970beffc0ca1efd42\"},\"headline\":\"3 Rules to Start Your B2B E-commerce Sales Channel\",\"datePublished\":\"2019-07-19T14:10:25+00:00\",\"dateModified\":\"2023-11-28T16:50:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/aton.com\/en\/3-rules-to-start-your-b2b-commerce-sales-channel\/\"},\"wordCount\":9,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/aton.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/aton.com\/en\/3-rules-to-start-your-b2b-commerce-sales-channel\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/aton.com\/wp-content\/uploads\/2018\/12\/b2bcommerce-aton-thumb.jpg\",\"articleSection\":[\"Aton News\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/aton.com\/en\/3-rules-to-start-your-b2b-commerce-sales-channel\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/aton.com\/en\/3-rules-to-start-your-b2b-commerce-sales-channel\/\",\"url\":\"https:\/\/aton.com\/en\/3-rules-to-start-your-b2b-commerce-sales-channel\/\",\"name\":\"3 Rules to Start Your B2B E-commerce Sales Channel\",\"isPartOf\":{\"@id\":\"https:\/\/aton.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/aton.com\/en\/3-rules-to-start-your-b2b-commerce-sales-channel\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/aton.com\/en\/3-rules-to-start-your-b2b-commerce-sales-channel\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/aton.com\/wp-content\/uploads\/2018\/12\/b2bcommerce-aton-thumb.jpg\",\"datePublished\":\"2019-07-19T14:10:25+00:00\",\"dateModified\":\"2023-11-28T16:50:44+00:00\",\"description\":\"Sometimes companies are more focused on the \\\"technological medium\\\" (software platform for e-commerce B2B) than the vision of the process as a whole.\",\"breadcrumb\":{\"@id\":\"https:\/\/aton.com\/en\/3-rules-to-start-your-b2b-commerce-sales-channel\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/aton.com\/en\/3-rules-to-start-your-b2b-commerce-sales-channel\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/aton.com\/en\/3-rules-to-start-your-b2b-commerce-sales-channel\/#primaryimage\",\"url\":\"https:\/\/aton.com\/wp-content\/uploads\/2018\/12\/b2bcommerce-aton-thumb.jpg\",\"contentUrl\":\"https:\/\/aton.com\/wp-content\/uploads\/2018\/12\/b2bcommerce-aton-thumb.jpg\",\"width\":600,\"height\":450,\"caption\":\"B2B E-commerce Sales Channel-img\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/aton.com\/en\/3-rules-to-start-your-b2b-commerce-sales-channel\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/aton.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"3 Rules to Start Your B2B E-commerce Sales Channel\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/aton.com\/#website\",\"url\":\"https:\/\/aton.com\/\",\"name\":\"Aton\",\"description\":\"Accompagniamo la tua azienda verso la trasformazione digitale sostenibile\",\"publisher\":{\"@id\":\"https:\/\/aton.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/aton.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/aton.com\/#organization\",\"name\":\"Aton S.p.A. Societ\u00e0 Benefit\",\"url\":\"https:\/\/aton.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/aton.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/aton.com\/wp-content\/uploads\/2022\/03\/aton_logo.png\",\"contentUrl\":\"https:\/\/aton.com\/wp-content\/uploads\/2022\/03\/aton_logo.png\",\"width\":295,\"height\":171,\"caption\":\"Aton S.p.A. Societ\u00e0 Benefit\"},\"image\":{\"@id\":\"https:\/\/aton.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/aton.spa\/\",\"https:\/\/www.linkedin.com\/company\/aton-s.p.a.\",\"https:\/\/www.instagram.com\/atonspasocietabenefit\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/aton.com\/#\/schema\/person\/7972f6288b67294970beffc0ca1efd42\",\"name\":\"Denisa\",\"url\":\"https:\/\/aton.com\/en\/author\/denisa\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"3 Rules to Start Your B2B E-commerce Sales Channel","description":"Sometimes companies are more focused on the \"technological medium\" (software platform for e-commerce B2B) than the vision of the process as a whole.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/aton.com\/en\/3-rules-to-start-your-b2b-commerce-sales-channel\/","og_locale":"en_US","og_type":"article","og_title":"3 Rules to Start Your B2B E-commerce Sales Channel","og_description":"Sometimes companies are more focused on the \"technological medium\" (software platform for e-commerce B2B) than the vision of the process as a whole.","og_url":"https:\/\/aton.com\/en\/3-rules-to-start-your-b2b-commerce-sales-channel\/","og_site_name":"Aton","article_publisher":"https:\/\/www.facebook.com\/aton.spa\/","article_published_time":"2019-07-19T14:10:25+00:00","article_modified_time":"2023-11-28T16:50:44+00:00","og_image":[{"width":600,"height":450,"url":"https:\/\/aton.com\/wp-content\/uploads\/2018\/12\/b2bcommerce-aton-thumb.jpg","type":"image\/jpeg"}],"author":"Denisa","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Denisa"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/aton.com\/en\/3-rules-to-start-your-b2b-commerce-sales-channel\/#article","isPartOf":{"@id":"https:\/\/aton.com\/en\/3-rules-to-start-your-b2b-commerce-sales-channel\/"},"author":{"name":"Denisa","@id":"https:\/\/aton.com\/#\/schema\/person\/7972f6288b67294970beffc0ca1efd42"},"headline":"3 Rules to Start Your B2B E-commerce Sales Channel","datePublished":"2019-07-19T14:10:25+00:00","dateModified":"2023-11-28T16:50:44+00:00","mainEntityOfPage":{"@id":"https:\/\/aton.com\/en\/3-rules-to-start-your-b2b-commerce-sales-channel\/"},"wordCount":9,"commentCount":0,"publisher":{"@id":"https:\/\/aton.com\/#organization"},"image":{"@id":"https:\/\/aton.com\/en\/3-rules-to-start-your-b2b-commerce-sales-channel\/#primaryimage"},"thumbnailUrl":"https:\/\/aton.com\/wp-content\/uploads\/2018\/12\/b2bcommerce-aton-thumb.jpg","articleSection":["Aton News"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/aton.com\/en\/3-rules-to-start-your-b2b-commerce-sales-channel\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/aton.com\/en\/3-rules-to-start-your-b2b-commerce-sales-channel\/","url":"https:\/\/aton.com\/en\/3-rules-to-start-your-b2b-commerce-sales-channel\/","name":"3 Rules to Start Your B2B E-commerce Sales Channel","isPartOf":{"@id":"https:\/\/aton.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/aton.com\/en\/3-rules-to-start-your-b2b-commerce-sales-channel\/#primaryimage"},"image":{"@id":"https:\/\/aton.com\/en\/3-rules-to-start-your-b2b-commerce-sales-channel\/#primaryimage"},"thumbnailUrl":"https:\/\/aton.com\/wp-content\/uploads\/2018\/12\/b2bcommerce-aton-thumb.jpg","datePublished":"2019-07-19T14:10:25+00:00","dateModified":"2023-11-28T16:50:44+00:00","description":"Sometimes companies are more focused on the \"technological medium\" (software platform for e-commerce B2B) than the vision of the process as a whole.","breadcrumb":{"@id":"https:\/\/aton.com\/en\/3-rules-to-start-your-b2b-commerce-sales-channel\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/aton.com\/en\/3-rules-to-start-your-b2b-commerce-sales-channel\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/aton.com\/en\/3-rules-to-start-your-b2b-commerce-sales-channel\/#primaryimage","url":"https:\/\/aton.com\/wp-content\/uploads\/2018\/12\/b2bcommerce-aton-thumb.jpg","contentUrl":"https:\/\/aton.com\/wp-content\/uploads\/2018\/12\/b2bcommerce-aton-thumb.jpg","width":600,"height":450,"caption":"B2B E-commerce Sales Channel-img"},{"@type":"BreadcrumbList","@id":"https:\/\/aton.com\/en\/3-rules-to-start-your-b2b-commerce-sales-channel\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/aton.com\/en\/"},{"@type":"ListItem","position":2,"name":"3 Rules to Start Your B2B E-commerce Sales Channel"}]},{"@type":"WebSite","@id":"https:\/\/aton.com\/#website","url":"https:\/\/aton.com\/","name":"Aton","description":"Accompagniamo la tua azienda verso la trasformazione digitale sostenibile","publisher":{"@id":"https:\/\/aton.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/aton.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/aton.com\/#organization","name":"Aton S.p.A. Societ\u00e0 Benefit","url":"https:\/\/aton.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/aton.com\/#\/schema\/logo\/image\/","url":"https:\/\/aton.com\/wp-content\/uploads\/2022\/03\/aton_logo.png","contentUrl":"https:\/\/aton.com\/wp-content\/uploads\/2022\/03\/aton_logo.png","width":295,"height":171,"caption":"Aton S.p.A. Societ\u00e0 Benefit"},"image":{"@id":"https:\/\/aton.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/aton.spa\/","https:\/\/www.linkedin.com\/company\/aton-s.p.a.","https:\/\/www.instagram.com\/atonspasocietabenefit\/"]},{"@type":"Person","@id":"https:\/\/aton.com\/#\/schema\/person\/7972f6288b67294970beffc0ca1efd42","name":"Denisa","url":"https:\/\/aton.com\/en\/author\/denisa\/"}]}},"_links":{"self":[{"href":"https:\/\/aton.com\/en\/wp-json\/wp\/v2\/posts\/38355","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aton.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/aton.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/aton.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/aton.com\/en\/wp-json\/wp\/v2\/comments?post=38355"}],"version-history":[{"count":1,"href":"https:\/\/aton.com\/en\/wp-json\/wp\/v2\/posts\/38355\/revisions"}],"predecessor-version":[{"id":70301,"href":"https:\/\/aton.com\/en\/wp-json\/wp\/v2\/posts\/38355\/revisions\/70301"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/aton.com\/en\/wp-json\/wp\/v2\/media\/36887"}],"wp:attachment":[{"href":"https:\/\/aton.com\/en\/wp-json\/wp\/v2\/media?parent=38355"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}