Amazon\u2019s entrance in Deliveroo (read the Sole24ore article \u201cAmazon aims for Deliveroo and contributes to its share capital increase<\/span>\u201d) is a strong message about the mainstream, above all in the food consumption market.<\/p>\n As already proved, the birth of new sales channels does not necessarily determine the death of others and it does happen that, at least at the beginning, they may work side by side with the existing ones. We have evolved from a \u201cmultichannel\u201d approach (diverse strategies for different sales channels) to an \u201comnichannel\u201d concept, where the code word is \u201cintegrating\u201d the various channels, but this seems to have been outdone too. We have entered the no-channel<\/b> era: consumers do not care about how many or which channels are available to them, they simply want to live their purchasing experience through the channel they consider more suitable, get answers to their questions, solve potential criticalities and have their feedback taken into consideration.<\/p>\n Not just necessarily in economic terms, but also in potential terms: being in contact with consumers means in fact knowing about their behaviour and being able to count on the new real \u201cgold\u201d of our millennium, data. <\/b>Indeed having the right information allows anticipating needs and selling better.<\/b><\/p>\n Technology<\/b> is an increasingly qualifying factor:<\/b> access from digital channel to ordering platforms, the possibility of paying via app (sometimes by prepaid wallets or up to a threshold, like Satispay), the possibility of being in continuous contact with consumers\u2026 are the new competitive levers for whoever should desire to sell in the market.<\/p>\n Digital solutions for B2B are inspired by B2C and viceversa:<\/b> self shopping, click&collect, e-commerce, mobile commerce, retail, wholesale, delivery and delivery certification (PoD) make up a continuum between these two worlds, which are not really so far from each other.<\/p>\n The commitment we make with our customers is simplifying users\u2019 life<\/b>, transforming purchasing \u2013 and therefore also selling \u2013 so that it should be frictionless, ubiquitous and no-channel.<\/p>\n For further information on our solutions and case studies in these environments, contact us!<\/p>\n","protected":false},"excerpt":{"rendered":" Marketing levers and sales policies change as product consumption models change too. Amazon\u2019s entrance in Deliveroo (read the Sole24ore article \u201cAmazon aims for Deliveroo and contributes to its share capital increase\u201d) is a strong message about the mainstream, above all in the food consumption market. As already proved, the birth of new sales channels does […]<\/p>\n","protected":false},"author":4,"featured_media":37857,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false},"class_list":["post-38343","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","keyword-sales-en"],"acf":[],"yoast_head":"\nYesterday like today who is closer to consumers<\/b> in the distribution chain can rely on a higher unit contribution margin. <\/b><\/h3>\n