{"id":37518,"date":"2019-02-08T11:27:16","date_gmt":"2019-02-08T10:27:16","guid":{"rendered":"https:\/\/aton.com\/?p=37518"},"modified":"2023-11-29T17:44:51","modified_gmt":"2023-11-29T16:44:51","slug":"mass-market-retailers-how-to-optimise-goods-receipt-at-the-point-of-sale","status":"publish","type":"post","link":"https:\/\/aton.com\/en\/mass-market-retailers-how-to-optimise-goods-receipt-at-the-point-of-sale\/","title":{"rendered":"Mass Market Retailers: How to Optimise Goods Receipt at the Point of Sale"},"content":{"rendered":"<h2><strong>Digital: a critical success factor for companies<\/strong><\/h2>\n<p>The presentation of the research <strong>\u201cThe store of the future. The place to be!\u201d<\/strong>, by the <strong>Digital Innovation Observatory on Retail at Milan Polytechnic<\/strong>, which was held on 7th February,\u00a0was an opportunity to reflect on how new technologies can influence competitivity in the world of sales, in particular that of Mass Market Retailers.<\/p>\n<p>As shown by the research, we are going through a phase of profound transformation, in which <i>\u201cdigital technology, if properly managed, can represent a critical success factor: it can support internal process improvement and can enable a richer and better-valued relationship with customers\u201d<\/i>. In fact, 70% of retailers declare their desire to concentrate future investments on solutions aimed at improving their <b>internal processes<\/b> and, in this environment, it is <b>technological innovation <\/b>that makes the difference.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-37147\" src=\"https:\/\/aton.com\/media\/processi-GDO.png\" alt=\"Mass Market processes\" width=\"100%\" \/><\/p>\n<p>Let us think, for example, about <strong>goods receipt operations<\/strong>, when goods are delivered directly to the point of sale by means of onroad selling or in view of an order placed by the Sales rep at the store, as in the case of fresh products, from dairies to meat, bread or sweets, delivered to the point of sale by providers, usually local ones.<\/p>\n<h2><strong>How can we make sure that goods delivered (and invoiced) correspond to ordered (and paid) goods?<\/strong><\/h2>\n<p>This is an aspect which, if not properly managed, may imply a significant loss of efficiency for Retail Distribution chains.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-37148\" src=\"https:\/\/aton.com\/media\/ricezione-merci-focus.png\" alt=\"Mass Market Retailers: goods receipt\" width=\"100%\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>.onRetail: the retail management solution for store operations<\/strong><\/h2>\n<p>Current retail management systems allow managing goods reception, both of products directly delivered by the supplier and also of those shipped from the warehouse or the distribution centre.<\/p>\n<p>For some customers of ours, like <strong>Supermercati Poli <\/strong><strong>and<\/strong><strong> Viridea<\/strong>, a <strong>PDA app<\/strong> has been developed, guiding operators while verifying correct correspondence between expected goods (if indicated in a document generated by the ERP and synchronised onto the device) and goods effectively delivered by providers, and allowing them to realise potential discrepancies. If a document listing expected items is not available in the system, the operator can anyway enter the hard-copy shipping document references for a given delivery, in order to allow necessary controls.<\/p>\n<p>Another interesting scenario, above all for chains featuring several points of sale, is the control of goods shipped from the distribution centre: also in this case it is possible to verify correspondence between expected and received articles, proceed with the necessary notifications and resolve potential issues.<\/p>\n<p>But not only goods receipt can be optimised: we will soon be dealing with topics related to pricing management and communication between Head Office and points of sale.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Digital: a critical success factor for companies The presentation of the research \u201cThe store of the future. The place to be!\u201d, by the Digital Innovation Observatory on Retail at Milan Polytechnic, which was held on 7th February,\u00a0was an opportunity to reflect on how new technologies can influence competitivity in the world of sales, in particular [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":70419,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false},"class_list":["post-37518","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","keyword-retail-management-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mass Market Retailers: How to Optimise Goods Receipt at the Point of Sale - Aton<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/aton.com\/en\/mass-market-retailers-how-to-optimise-goods-receipt-at-the-point-of-sale\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mass Market Retailers: How to Optimise Goods Receipt at the Point of Sale - 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