{"id":36919,"date":"2018-10-16T14:34:24","date_gmt":"2018-10-16T12:34:24","guid":{"rendered":"https:\/\/aton.com\/?p=36919"},"modified":"2023-11-29T10:16:32","modified_gmt":"2023-11-29T09:16:32","slug":"3-things-b2b-e-commerce-can-learn-from-b2c","status":"publish","type":"post","link":"https:\/\/aton.com\/en\/3-things-b2b-e-commerce-can-learn-from-b2c\/","title":{"rendered":"3 things B2B e-commerce can learn from B2C"},"content":{"rendered":"

B2B Commerce: exponential growth<\/strong><\/h2>\n

From the beginning of 2020 to date there are 2 million new online consumers in Italy<\/strong> (a total of 29 million), 1.3 million of which, according to data from the Netcomm Forum held on 6 and 7 May, can be attributed to the impact of the Covid-19 health emergency. From January to May 2019, in fact, there were 700,000 new consumers, growth that the e-commerce market also expected in the first four months of 2020, if the Coronavirus and the subsequent lockdown had not taken place.<\/p>\n

Click&collect<\/strong>, i.e. the possibility of ordering a product online and having the customer pick it up in shop, recorded a growth of +349%<\/strong>, a habit that, according to the Netcomm Chairman, will become increasingly consolidated in the coming months, as it allows flexibility, adaptation to the needs of mobility and, above all, social distancing.<\/p>\n

But does this ’10-year evolutionary leap in digital’, in the words of Netcomm Chairman Roberto Liscia, also apply to B2B e-commerce?<\/p>\n

B2B e-commerce<\/strong><\/a> has always existed, in the form of EDI in large-scale retailing since the 1980s, but in recent years it has had a new flowering also driven by the dynamics of B2C.<\/p>\n

3 things a B2B can \u201cborrow\u201d from B2C<\/strong><\/h2>\n