{"id":36902,"date":"2018-10-05T12:13:20","date_gmt":"2018-10-05T10:13:20","guid":{"rendered":"https:\/\/aton.com\/?p=36902"},"modified":"2023-11-27T17:50:11","modified_gmt":"2023-11-27T16:50:11","slug":"sales-in-specialty-stores","status":"publish","type":"post","link":"https:\/\/aton.com\/en\/sales-in-specialty-stores\/","title":{"rendered":"The 3 incentives for effective sales in specialty stores"},"content":{"rendered":"

Sales and trade marketing in specialty stores<\/strong><\/h2>\n

Our sales platform embellishes with new experiences, matured in the specialty<\/a>\u00a0and pharma specialty<\/a> worlds.<\/p>\n

For companies operating in the these sectors, it is paramount to start from a carefully planned trade marketing strategy, which must make the product attractive first of all to the retailer, so that he can better present it to his customer, the end-consumer.\u00a0In these spheres, sales people assume a very important role: not just measured on sell-in<\/b>, sell-out<\/b>, product and stock rotation for the customers they follow, but they must also provide trade marketing with all the necessary information to build customised offers and promotions for the channel, on the basis of sales history (for a given period\/product), corrected by potential estimates and previsions.<\/p>\n

The 3 drivers for effective sales in specialty stores<\/strong><\/h2>\n

To be more effective in specialty stores, a sales application<\/b> must feature 3 distinctive elements<\/b>:<\/p>\n

    \n
  • A carefully planned sales course:<\/b> salespeople follow a sales itinerary accurately studied to present retailers\/supervisors with assortment purchases aimed at a given point of sale and depending on category, sellout (foreseen or recent), geographical position or demographic customers\u2019 features. The presence of multimedia information<\/b> such as images, videos and 360\u00b0 product vision, together with traditional records, produces greater attractiveness for the retailer in terms of store positioning and increase of sales volume and average receipt amount. In this way, final customers have a much greater perception of the product benefits.<\/li>\n
  • Promotion mechanics aimed at supporting sales people:<\/b> when the sales person presents the article, the application makes it possible for him to get info on the current promos for that item and for that particular customer (with logics targeting at customer typology, latest purchases and store stock), apply them and receive suggestions on possible options, bearing in mind objectives on marginality per product, order and customer in the canvas considered.<\/li>\n
  • Support on product display management at the point of sale:<\/b> the application allows users to conduct a census of the goods displayed, detect competitors\u2019 products, collect photos and record optimization actions for shelf management in a specific store, managing returns or proposing discounts for shelf substitution\/renewal and facing increase.<\/li>\n<\/ul>\n

    \"App<\/p>\n","protected":false},"excerpt":{"rendered":"

    Sales and trade marketing in specialty stores Our sales platform embellishes with new experiences, matured in the specialty\u00a0and pharma specialty worlds. For companies operating in the these sectors, it is paramount to start from a carefully planned trade marketing strategy, which must make the product attractive first of all to the retailer, so that he […]<\/p>\n","protected":false},"author":4,"featured_media":36575,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false},"class_list":["post-36902","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","keyword-sales-en"],"acf":[],"yoast_head":"\nThree incentives for effective sales in specialty stores<\/title>\n<meta name=\"description\" content=\"Our sales platform embellishes with new experiences, matured in the specialty and pharma specialty worlds.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/aton.com\/en\/sales-in-specialty-stores\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Three incentives for effective sales in specialty stores\" \/>\n<meta property=\"og:description\" content=\"Our sales platform embellishes with new experiences, matured in the specialty and pharma specialty worlds.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/aton.com\/en\/sales-in-specialty-stores\/\" \/>\n<meta property=\"og:site_name\" content=\"Aton\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/aton.spa\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-10-05T10:13:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-27T16:50:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/aton.com\/wp-content\/uploads\/2018\/10\/app-catalogo-raccolta-ordini-thumb.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"450\" 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