{"id":36322,"date":"2024-07-16T10:18:33","date_gmt":"2024-07-16T08:18:33","guid":{"rendered":"https:\/\/aton.com\/?p=36322"},"modified":"2025-11-10T12:13:03","modified_gmt":"2025-11-10T11:13:03","slug":"the-world-hidden-coffee-cup","status":"publish","type":"post","link":"https:\/\/aton.com\/en\/the-world-hidden-coffee-cup\/","title":{"rendered":"The world hidden in a coffee cup"},"content":{"rendered":"

Have you ever wondered what there is behind this simple daily rite that takes place at the bar?<\/p>\n

You would find a whole logistic and commercial articulate chain, continuously improving its performance thanks to process digitalization<\/strong>.<\/p>\n

Less paper is used and a series of intelligent applications interconnect the various parties and allow them to improve their efficiency in the different phases.<\/p>\n

\"Digitalization<\/p>\n

Prospecting<\/b><\/p>\n

It all begins with prospecting<\/b><\/a>, on the basis of a precise market segmentation: there are specialized figures that visit and study the ho.re.ca. world, collect information and define the potentialities of a given space for a certain coffee brand or other products, like beverages, ice-creams or snacks.<\/p>\n

Contractualization<\/b><\/p>\n

Afterwards, there come sales figures that undertake contacts with the customer and manage the supply contractualization phase, which defines terms, product assortments, commercial acquisition conditions regarding foreseen sell-in and sell-out volumes, PoP material (stands, signs, etc.), loans (e.g. refrigerators or devices such as coffee machines, shop signs\u2026), etc.<\/p>\n

This contract can be completely managed in a digital mode by means of an approving workflow which starts from a CRM mobile application<\/a><\/strong>.<\/p>\n

Explore .one CRM<\/div>
<\/svg><\/i><\/div>
<\/div><\/a><\/div><\/strong><\/p>\n

Goods provision<\/b><\/p>\n

Recurring supply processes for a space such as a bar or restaurant may be highly-frequent (e.g. fresh products, like milk) or less frequent (e.g. like coffee). It may be described as a pre-sale<\/strong><\/a>, by which a salesperson places an order which will be later delivered or as an direct store delivery<\/strong><\/a>, by which the supplier sells and at the same time delivers the goods he has got in his van, providing the customer with a sales document. All these processes are nowadays digitalized and documents may be paperless<\/strong>.<\/p>\n

Explore .one VAN<\/div>
<\/svg><\/i><\/div>
<\/div><\/a><\/div><\/strong><\/p>\n

Payments<\/b><\/p>\n

In these contexts there may take place goods payments or takings corresponding to previous supplies, either in cash or through digital payment methods<\/strong><\/a>.<\/p>\n

Profitability control\u00a0\u00a0<\/b><\/p>\n

It is necessary to monitor salespeople\u2019s results and control every customer\u2019s profitability (bar, restaurant, etc.) always bearing in mind the CLV (Customer Lifetime Value<\/a>) which takes into account acquisition (or installation) costs and annual profitability for the customer\u2019s retention years.<\/p>\n

This is why it is necessary to have sales data analysis tools<\/strong> as well as census tools regarding every cost detected by the applications mentioned above (sales costs, loans, etc.), maybe helped by data visualization<\/strong>.<\/p>\n

Explore .one SFA<\/div>
<\/svg><\/i><\/div>
<\/div><\/a><\/div><\/strong><\/p>\n

All this is proved by companies like\u00a0Segafredo<\/a>, Hausbrandt<\/a>, Vergnano<\/a>, Granarolo<\/a>, DAC<\/a> or Procaff\u00e8<\/a>, <\/b>which have adopted Aton\u2019s latest-generation digital sales solutions for the ho.re.ca. and normal trade worlds.<\/p>\n","protected":false},"excerpt":{"rendered":"

Have you ever wondered what there is behind this simple daily rite that takes place at the bar? You would find a whole logistic and commercial articulate chain, continuously improving its performance thanks to process digitalization. Less paper is used and a series of intelligent applications interconnect the various parties and allow them to improve […]<\/p>\n","protected":false},"author":4,"featured_media":36130,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false},"class_list":["post-36322","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","keyword-sales-en"],"acf":[],"yoast_head":"\nDigital applications for coffee market - Aton<\/title>\n<meta name=\"description\" content=\"From prospecting to customer retention, explore how Aton\u2019s digital solutions optimise sales processes in the coffee and ho.re.ca. sector.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/aton.com\/en\/the-world-hidden-coffee-cup\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digital applications for coffee market - 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