{"id":36230,"date":"2017-05-26T14:45:30","date_gmt":"2017-05-26T12:45:30","guid":{"rendered":"https:\/\/aton.com\/?p=36230"},"modified":"2023-11-28T17:03:59","modified_gmt":"2023-11-28T16:03:59","slug":"customers-prospects-and-competitors-within-maps-reach","status":"publish","type":"post","link":"https:\/\/aton.com\/en\/customers-prospects-and-competitors-within-maps-reach\/","title":{"rendered":"Customers, prospects and competitors within map\u2019s reach"},"content":{"rendered":"<h2>The analysis of competitors, the possibility of profiling customers and registering prospects by geolocalizing them on the map are aspects markets increasingly demand.<\/h2>\n<p>For some of our customers, providing their Sales reps with a mobile <b>CRM mobile<\/b> has proved to be a winning strategy.<\/p>\n<p>Which are the benefits?<\/p>\n<ul>\n<li><b>reduction <\/b>of information collection <b>times<\/b> thanks to the introduction of tablets, devices characterized by their user friendliness and application interface usability;<\/li>\n<li><b>data quality increase <\/b>(in terms of value and expressiveness) thanks to the direct association of information collected on the field to GPS coordinates registered at the customers\u2019\/prospects\u2019;<\/li>\n<li><b>market strategic vision\u00a0<\/b>for the Management, thanks to the possibility of quickly visualizing on dashboard the geographical areas where competitors are mainly present and therefore undertaking potential interventions.<\/li>\n<\/ul>\n<p>How does the CRM APP work?<\/p>\n<p>The application, installed in in-cloud server, is available to Sales reps via tablet and allows <b>customer and prospect profiling <\/b>in the system<b> <\/b>by registering data such as <b>product type<\/b>, <b>consumption<\/b>, <b>level of interest <\/b>and <b>competition<\/b>.<br \/>\nWithin the application, <b>Google maps <\/b>can be found featuring all their functionalities, from <b>marker positioning <\/b>to <b>address geo-decoding<\/b> in geographical coordinates by calculating itineraries.<br \/>\nAll data and documents created by users are sent to Head Office, where they are available via browser and shared to all other Sales reps.<br \/>\nFrom Head Office, it is possible to visualize geolocalized customers and prospects, by filtering them according to pre-established criteria, in order to perform analysis on competitors, consumption, level of interest, etc.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The analysis of competitors, the possibility of profiling customers and registering prospects by geolocalizing them on the map are aspects markets increasingly demand. For some of our customers, providing their Sales reps with a mobile CRM mobile has proved to be a winning strategy. Which are the benefits? reduction of information collection times thanks to [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":34779,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false},"class_list":["post-36230","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","keyword-sales-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>CRM Mobile: Customers, prospects and competitors within map\u2019s reach<\/title>\n<meta name=\"description\" content=\"The analysis of competitors, the possibility of profiling customers and registering prospects by geolocalizing them on the map are aspects markets increasingly demand.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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