{"id":36193,"date":"2018-06-01T16:30:51","date_gmt":"2018-06-01T14:30:51","guid":{"rendered":"https:\/\/aton.com\/?p=36193"},"modified":"2023-11-29T11:15:42","modified_gmt":"2023-11-29T10:15:42","slug":"why-on-the-go-sales-need-mobile-crm","status":"publish","type":"post","link":"https:\/\/aton.com\/en\/why-on-the-go-sales-need-mobile-crm\/","title":{"rendered":"Why on-the-go sales need a Mobile CRM"},"content":{"rendered":"<h2><strong>What does a sales app need today?<\/strong><\/h2>\n<p>In a scenario\u00a0where\u00a0the\u00a0<b>customer\u00a0is at the center of all\u00a0business processes<\/b>,\u00a0a sales app cannot be limited to transaction management (order collection,\u00a0takings\u00a0management\u2026), but must be a tool, or better a solution, helping enterprises to\u00a0leverage\u00a0the information, aspects, key elements and know-how characterizing\u00a0\u00a0a\u00a0<b>global relationship<s>s<\/s>\u00a0with customers, before, during and after sales.<\/b><\/p>\n<p>Integration of a\u00a0<b>mobile CRM\u00a0<\/b>into a sales app\u00a0adds value to various\u00a0sectors and context:<\/p>\n<ul>\n<li><b>Prospecting activities on-the-field,\u00a0<\/b>necessary to\u00a0<a title=\"Prospecting\" href=\"https:\/\/aton.com\/en\/customers-prospects-and-competitors-within-maps-reach\/\" target=\"_blank\" rel=\"noopener\">get to know\u00a0destination\u00a0markets<\/a>.<a href=\"https:\/\/aton.com\/clienti-prospect-concorrenti-portata-mappa\/\" target=\"_blank\" rel=\"noopener\"><br \/>\n<\/a><\/li>\n<li><b>B2B customer profiling\u00a0<\/b>to\u00a0increase the potential\u00a0for\u00a0one-to-one relationships\u00a0through\u00a0<a title=\"B2B commerce\" href=\"https:\/\/aton.com\/en\/has-your-company-got-b2b-commerce\/\" target=\"_blank\" rel=\"noopener\">a dedicated B2B channel<\/a>.<\/li>\n<li><b>new product offer promotion <\/b>with the help of images, videos, etc.<\/li>\n<li><b>market feedback collection<\/b> through surveys (e.g.: user\u2019s satisfaction level)<\/li>\n<li><a title=\"Mobile CRM for merchandiser\" href=\"https:\/\/aton.com\/en\/know-better-to-sell-better-store-accounting-digitalization\/\">product information collection directly at the point of sale<\/a> and control of agreements between suppliers and distribution channels (e.g.: exhibition spaces, facing, applied prices,.. )<\/li>\n<li><a title=\"Mobile CRM for Fassa Bortolo\" href=\"https:\/\/aton.com\/en\/case-studies\/fassa-bortolo\/\" target=\"_blank\" rel=\"noopener\">approving workflow<\/a> management<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-70241\" src=\"https:\/\/aton.com\/wp-content\/uploads\/2018\/06\/app-cellphone-contemporary-955450.jpg\" alt=\"CRM-Mobile\" width=\"1920\" height=\"1435\" srcset=\"https:\/\/aton.com\/wp-content\/uploads\/2018\/06\/app-cellphone-contemporary-955450.jpg 1920w, https:\/\/aton.com\/wp-content\/uploads\/2018\/06\/app-cellphone-contemporary-955450-1536x1148.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<h2><strong>Mobile CRM Valorisation: How?<\/strong><\/h2>\n<p>A mobile CRM is furthermore valorized by the following elements, available on smartphone\/tablet:<\/p>\n<ul>\n<li><b>information geolocalizzazion<\/b>,\u00a0<b>address geo-decoding<\/b>\u00a0and integration with\u00a0<b>Google Maps<\/b>\u00a0to visualize data regarding customers, prospects and competitors on the map, by filtering them following well-defined criteria (e.g.:\u00a0potentiality, sector,\u00a0solvency,..) and therefore having a complete overview of the reference market, even when out of office<\/li>\n<li><b>on-the-move collaboration<\/b>:\u00a0share\u00a0collected data with other Sales reps or with\u00a0the\u00a0Head Office,\u00a0real-time feedback\u00a0and\u00a0supervision\/authorization from the Management.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>What does a sales app need today? In a scenario\u00a0where\u00a0the\u00a0customer\u00a0is at the center of all\u00a0business processes,\u00a0a sales app cannot be limited to transaction management (order collection,\u00a0takings\u00a0management\u2026), but must be a tool, or better a solution, helping enterprises to\u00a0leverage\u00a0the information, aspects, key elements and know-how characterizing\u00a0\u00a0a\u00a0global relationships\u00a0with customers, before, during and after sales. Integration of a\u00a0mobile [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":35292,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false},"class_list":["post-36193","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","keyword-sales-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why on-the-move sales need a Mobile CRM<\/title>\n<meta name=\"description\" content=\"Mobile CRM for prospecting activities on-the-field, B2B customer profiling, new product offer promotion, approving workflow management, surveys...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/aton.com\/en\/why-on-the-go-sales-need-mobile-crm\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why on-the-move sales need a Mobile CRM\" \/>\n<meta property=\"og:description\" content=\"Mobile CRM for prospecting activities on-the-field, B2B customer profiling, new product offer promotion, approving workflow management, surveys...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/aton.com\/en\/why-on-the-go-sales-need-mobile-crm\/\" \/>\n<meta property=\"og:site_name\" content=\"Aton\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/aton.spa\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-06-01T14:30:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-29T10:15:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/aton.com\/wp-content\/uploads\/2017\/11\/framework.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1729\" \/>\n\t<meta property=\"og:image:height\" content=\"414\" 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