{"id":36082,"date":"2017-09-19T12:07:18","date_gmt":"2017-09-19T10:07:18","guid":{"rendered":"https:\/\/aton.com\/?p=36082"},"modified":"2023-11-29T11:14:36","modified_gmt":"2023-11-29T10:14:36","slug":"has-your-company-got-b2b-commerce","status":"publish","type":"post","link":"https:\/\/aton.com\/en\/has-your-company-got-b2b-commerce\/","title":{"rendered":"Has your Company got B2B e-commerce?"},"content":{"rendered":"

The Osservatorio Fatturazione Elettronica & E-Commerce B2B (Electronic Invoicing & B2B E-Commerce Observatory) of Milan Polytechnic School confirms over half of big companies and 26% of SMBs already use B2B e-commerce tools.<\/b>
\nLast year the Granarolo<\/b> & Zero4<\/b><\/a> team won the SMAU Innovation Award by presenting their omnichannel platform, where several sales channels co-exist and B2B is offered as a dedicated section which covers from invoicing management\/filing, therefore available to customers anytime they might need them, to specialized e-commerce.<\/b><\/p>\n

In April, on GooglePlay & AppleStore, Gruppo Dac<\/b><\/a>\u00a0made its sales application available for the Ho.re.ca. and Normal Trade world.
\nOthers, like Gruppo Gottardo<\/b> (Tigot\u00e0 stores), complete their physical presence (over 500 shops) with their virtual channel, allowing customers to gain access to their offers any time, anywhere.<\/p>\n

It works in a simple way<\/b><\/h2>\n

By means of a password, the customer can access a Reserved Area, where he will be able to find customized prices and offers, select the products he intends to buy and send the order or add it to a wish list he will share with the Sales rep who normally deals with his order.<\/p>\n

Active 24 hours a day, worldwide accessibile<\/b><\/h2>\n

Any time of the day or night, anywhere, from their smartphone or tablet, customers can consult their product catalogue, visualize all the necessary information: from orders (on any sales channel) and their state (processed or to be delivered), access every order detail and reorder the same products.<\/p>\n

Customers can also check which orders have (or not) already been paid and their related payment conditions.
\nIf necessary, they will be able to directly contact the same Commercial contact-person who deals with their orders in the \u201cphysical\u201d channel.<\/p>\n

The B2B-commerce is the best service to increase sales<\/b><\/h2>\n

Orders become practically automatic: thanks to a dedicated functionality, it is possible to visualize which products are sold better \u2013 and therefore reorder them -, check commercial conditions, etc. A simple, fast and \u201ccomfortable\u201d shopping experience, which leads consumers to make non-valorized orders, that is, orders where the price is not expressly indicated. For many companies we work with, in fact, the amount of non-valorized orders is much higher than that of valorized ones<\/b>: this proves how an accurately developed B2B e-commerce can contribute to increase customer loyalty.<\/p>\n

In conclusion, on-line sales <\/b>by now represent a channel which completes physical sales<\/b> and therefore, not having that possiblity means losing market share or giving advantage to competitors who have already understood its strategic importance.<\/p>\n

So has your Company already got B2B e-commerce?<\/em><\/p>\n

Why not adapt it as Sales channel?<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

The Osservatorio Fatturazione Elettronica & E-Commerce B2B (Electronic Invoicing & B2B E-Commerce Observatory) of Milan Polytechnic School confirms over half of big companies and 26% of SMBs already use B2B e-commerce tools. Last year the Granarolo & Zero4 team won the SMAU Innovation Award by presenting their omnichannel platform, where several sales channels co-exist and […]<\/p>\n","protected":false},"author":4,"featured_media":44519,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false},"class_list":["post-36082","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","keyword-e-commerce-en","keyword-sales-en"],"acf":[],"yoast_head":"\nHas your company got B2B e-commerce?<\/title>\n<meta name=\"description\" content=\"Over half of big companies and 26% of SMBs already use B2B e-commerce tools. 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